Life-Sized Cheese Carving of Abraham Lincoln Displayed in Washington, D.C. July 3rd
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Fri, 03 Jul 2009 23:28:43 GMT |
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BATTLE CREEK, MI -- 07/03/09 --
For the third consecutive year, Cheez-It
-- the little cracker with Big Cheese taste -- saluted America's "big
cheeses" (former presidents) by commissioning a cheese carving of patriotic
significance, known as The Cheez-It Big Cheese. This year, to commemorate
the bicentennial year of Abraham Lincoln's birth, master cheese carver Troy
Landwehr created his tallest Big Cheese statue to date: a life-sized
rendering of America's 16th president.
- Using a 1,000-pound block of Wisconsin cheddar cheese, Landwehr's
carved rendering of Lincoln measured 6-feet, 8-inches tall: Lincoln in a
standing position, complete with his famous top hat.
- At 6-feet, 4-inches tall, Lincoln is truly one of America's "biggest
cheeses": he still holds the record as the tallest U.S. President.
- The life-sized Lincoln carving was on display at 2215 Constitution
Avenue N.W. in Washington, D.C., in the shadow of the Lincoln Memorial.
- Patriots and cheese enthusiasts alike had the opportunity to take
photographs with the life-sized Lincoln replica and sample Cheez-It
crackers.
- The Cheez-It Big Cheese debuted in 2007 with Landwehr's intricate
masterpiece of the presidential portraits on Mount Rushmore, created from a
700-lb block of cheddar cheese. The 2008 Cheez-It Big Cheese carving was
even larger: a replica of John Trumbull's iconic painting of the signing of
the Declaration of Independence, created from a one-ton block of cheese.
- After the Cheez-It Big Cheese unveiling festivities in Washington, D.C.
the edible cheese underneath the carving was divided and donated to
charity.
QUOTE:
"We are honored to help Americans celebrate the July 4th holiday each year
with The Cheez-It Big Cheese carving," said Scott Hamric, senior director,
brand marketing, Kellogg Company. "Cheez-It crackers bring the big cheese
taste baked into each little bite, so it seems fitting for the brand to tip
our hat this year to our nation's 'biggest' president during his
bicentennial year."
ABOUT KELLOGG COMPANY:
With 2008 sales of nearly $13 billion, Kellogg Company is the world's
leading producer of cereal and a leading producer of convenience foods,
including cookies, crackers, toaster pastries, cereal bars, fruit-flavored
snacks, frozen waffles and veggie foods. The Company's brands include
Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®,
Mini-Wheats® Nutri-Grain®, Rice Krispies®, Special K®, Chips
Deluxe®,
Famous Amos®, Sandies®, Bear Naked®, Kashi®, MorningStar Farms®,
Gardenburger® and Stretch Island®. Kellogg products are manufactured in
19 countries and marketed in more than 180 countries. For more information,
visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility
report including its approach, progress and future direction in the
marketplace, workplace, environment and community can be found at
www.kelloggcompany.com/CR. For information on Kellogg Company's commitment
to nutrition, visit www.kelloggnutrition.com.
LINKS:
The Cheez-It Big Cheese on The CBS Early Show (May 29)
(http://www.cbsnews.com/video/watch/?id=5049390n&tag=contentMain;contentBody)
Cheez-It Brand Website (http://www.cheez-it.com)
Kellogg Company Website (http://www2.kelloggs.com/)
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1016321
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1016323
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1016314
CONTACT:
Jessica Wickliffe
Hunter Public Relations
212-679-6600 Ext. 297
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