Life-Sized Cheese Carving of Abraham Lincoln Displayed in Washington, D.C. July 3rd
|
|
|
| Posted
:
Fri, 03 Jul 2009 23:28:43 GMT |
| Author
:
Cheez-It |
| Category
:
Press Release |
| News Alerts by
Email ( click
here ) |
| Press Release
News |
Home
|
|
|
|
BATTLE CREEK, MI -- 07/03/09 --
For the third consecutive year, Cheez-It
-- the little cracker with Big Cheese taste -- saluted America's "big
cheeses" (former presidents) by commissioning a cheese carving of patriotic
significance, known as The Cheez-It Big Cheese. This year, to commemorate
the bicentennial year of Abraham Lincoln's birth, master cheese carver Troy
Landwehr created his tallest Big Cheese statue to date: a life-sized
rendering of America's 16th president.
- Using a 1,000-pound block of Wisconsin cheddar cheese, Landwehr's
carved rendering of Lincoln measured 6-feet, 8-inches tall: Lincoln in a
standing position, complete with his famous top hat.
- At 6-feet, 4-inches tall, Lincoln is truly one of America's "biggest
cheeses": he still holds the record as the tallest U.S. President.
- The life-sized Lincoln carving was on display at 2215 Constitution
Avenue N.W. in Washington, D.C., in the shadow of the Lincoln Memorial.
- Patriots and cheese enthusiasts alike had the opportunity to take
photographs with the life-sized Lincoln replica and sample Cheez-It
crackers.
- The Cheez-It Big Cheese debuted in 2007 with Landwehr's intricate
masterpiece of the presidential portraits on Mount Rushmore, created from a
700-lb block of cheddar cheese. The 2008 Cheez-It Big Cheese carving was
even larger: a replica of John Trumbull's iconic painting of the signing of
the Declaration of Independence, created from a one-ton block of cheese.
- After the Cheez-It Big Cheese unveiling festivities in Washington, D.C.
the edible cheese underneath the carving was divided and donated to
charity.
QUOTE:
"We are honored to help Americans celebrate the July 4th holiday each year
with The Cheez-It Big Cheese carving," said Scott Hamric, senior director,
brand marketing, Kellogg Company. "Cheez-It crackers bring the big cheese
taste baked into each little bite, so it seems fitting for the brand to tip
our hat this year to our nation's 'biggest' president during his
bicentennial year."
ABOUT KELLOGG COMPANY:
With 2008 sales of nearly $13 billion, Kellogg Company is the world's
leading producer of cereal and a leading producer of convenience foods,
including cookies, crackers, toaster pastries, cereal bars, fruit-flavored
snacks, frozen waffles and veggie foods. The Company's brands include
Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®,
Mini-Wheats® Nutri-Grain®, Rice Krispies®, Special K®, Chips
Deluxe®,
Famous Amos®, Sandies®, Bear Naked®, Kashi®, MorningStar Farms®,
Gardenburger® and Stretch Island®. Kellogg products are manufactured in
19 countries and marketed in more than 180 countries. For more information,
visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility
report including its approach, progress and future direction in the
marketplace, workplace, environment and community can be found at
www.kelloggcompany.com/CR. For information on Kellogg Company's commitment
to nutrition, visit www.kelloggnutrition.com.
LINKS:
The Cheez-It Big Cheese on The CBS Early Show (May 29)
(http://www.cbsnews.com/video/watch/?id=5049390n&tag=contentMain;contentBody)
Cheez-It Brand Website (http://www.cheez-it.com)
Kellogg Company Website (http://www2.kelloggs.com/)
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1016321
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1016323
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1016314
CONTACT:
Jessica Wickliffe
Hunter Public Relations
212-679-6600 Ext. 297
|

Copyright © 2008
Market Wire. All
rights reserved.
|
|
|
|
|
Related
News
Family Research Council Praises Passage of Pro-life Amendment to Health Care Bill
WASHINGTON, Nov. 7 /PRNewswire-USNewswire/ -- Today, the House of Representatives passed the Stupak, Pitts, Kaptur, Dahlkemper, Smith, Ellsworth and Lipinski amendment to the "Affordable Health Care for America Act" (H.R. 3962). The amendment maintains the current policy of preven...
ACLJ Applauds Passage of Pro-Life Stupak/Pitts Amendment – Only Bright Spot in Flawed Health Care Bill in U.S. House WASHINGTON -
The American Center for Law and Justice (ACLJ) tonight applauded the
passage of the pro-life amendment offered by Rep. Bart Stupak (D-Mich)
and Rep. Joseph Pitts (R-Penn) which prohibits federal funding of
abortion under the health care bill in the U.S. House. The ACLJ has
Business Roundtable Statement on House Vote on Health Care Bill WASHINGTON -
“We are disappointed by the passage of a House bill that we cannot
support. The House legislation contains many provisions that will
threaten the coverage that 177 million Americans currently have through
the employer-based system. Not only does it establish a government-r
AHIP Statement on House Passage of H.R. 3962
WASHINGTON, Nov. 7 /PRNewswire-USNewswire/ -- Karen Ignagni, President and CEO of America's Health Insurance Plans (AHIP), released the following statement today on House passage of H.R. 3962.
"Health plans strongly support comprehensive health care reform, and we have contr...
Boden Coupon Codes, Boden Coupons - coupons, promo codes for BodenUSA.com Save with Boden Coupons, Boden Coupon Codes, BodenUSA.com Promotional Codes, Boden USA Coupons
2009 Savannah Film Festival Closes Nov. 7 with Special Screenings of 'The Hurt Locker' and 'Precious''
SAVANNAH, Ga., Nov. 7 /PRNewswire/ -- The 12th annual Savannah Film Festival, hosted by the Savannah College of Art and Design, closed tonight, Saturday, November 7 after a full week of special screenings and award presentations.
(Photo:
Mathematics and Biochemistry Research Earn Top Prize at Nation's Premier High School Science Competition
CAMBRIDGE, Mass., Nov. 7, /PRNewswire/ -- Research projects in the areas of mathematics and biochemistry scored top marks this evening, as Tim Kunisky of Livingston, NJ and the team of Benjamin Song and Quan (Jack) Chen of Audubon, PA received the highest honors at t...
|
|
|
|
|
|
|
|
|