New LeapFrog Titles Based on STAR WARS: THE CLONE WARS(TM) and INDIANA JONES(TM) Now Available EMERYVILLE, Calif., Aug. 5
EMERYVILLE, Calif., Aug. 5 /PRNewswire-FirstCall/ -- LeapFrog Enterprises,
Inc. (NYSE: LF), today announced two new educational game titles based on
Lucasfilm's upcoming Star Wars: The Clone Wars and one game based on the
summer blockbuster Indiana Jones and the Kingdom of the Crystal Skull. There
are also plans for LeapFrog to develop two additional Star Wars learning games
for 2009. All new games will connect to the proprietary LeapFrog(R) Learning
Path, a free online tool that will show parents what their child is learning
with their LeapFrog products.
(Photo: http://www.newscom.com/cgi-bin/prnh/20080805/AQTU046)
LeapFrog developed these educational games, based on the popular Lucasfilm
storylines and characters, for its two new gaming platforms -- the Leapster2
Learning Game System, for kids from four to eight, and the Didj Custom Gaming
System, for children from six to ten years old. In a recent annual survey of
more than 1,000 parents by ConsumerQuest for LeapFrog, 66% of parents of
three- to 11-year-olds felt playing with educational video games gives their
child an educational advantage. By offering a broad selection of
age-appropriate educational titles, LeapFrog can better engage kids with a
unique blend of learning and fun.
Strong Partnership Focused on Learning Fun
"LeapFrog was the obvious choice for us to work with when evaluating
educational gaming options," said Paul Southern, senior director of domestic
licensing and marketing of Lucas Licensing. "With over a decade of learning
leadership, we knew we could trust the LeapFrog team to match engaging
educational content with our Star Wars and Indiana Jones franchises, so that
kids could learn while having a blast."
"Kids love Star Wars and Indiana Jones, so it was a natural step for us to
partner with Lucasfilm on these beloved franchises," said Nancy MacIntyre,
LeapFrog's executive vice president of product, innovation and marketing. "The
epic story lines, interesting characters and memorable settings provide us
with intriguing opportunities to raise the bar on educational gaming."
Two More Titles Underway
LeapFrog has extended its educational game development agreement with
Lucas Licensing for the development of two additional 2009 educational game
titles: one based on the classic Star Wars movie trilogy and another Star
Wars: The Clone Wars title. These new learning games also will be designed for
play on LeapFrog's Leapster2 and Didj handhelds.
Pricing and Availability
The new Leapster2 game, Star Wars: Jedi Math, and the two new titles for
Didj, Star Wars: The Clone Wars and Indiana Jones and the Kingdom of the
Crystal Skull, are now available at http://www.leapfrog.com/gaming and at
major retailers. The MSRP for the Leapster2 game is $24.99, and the MSRP for
each Didj title is $29.99.
About LeapFrog
LeapFrog is a leading designer, developer and marketer of innovative,
technology-based educational products that make learning fun. With more than
120 million educational platforms, books and games in homes worldwide, and
multisensory technology in more than 100,000 US classrooms, the LeapFrog
learning brand is trusted by parents, valued by teachers and loved by
children. Many of LeapFrog's newest learning products connect to the Internet,
for rich, offline/online experiences that parents and children can
personalize.
LEAPFROG, the LeapFrog logo, LEAPSTER and DIDJ are trademarks or
registered trademarks of LeapFrog Enterprises, Inc. All other trademarks are
property of their respective owners. Copyright (C) 2008 LeapFrog Enterprises,
Inc. All rights reserved.
Lucasfilm, STAR WARS(TM) and related properties are trademarks and/or
copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or
its affiliates. TM & (C) Lucasfilm Ltd. All rights reserved. All other
trademarks and trade names are properties of their respective owner
Media contacts
Mischa Dunton Blair Decembrele
LeapFrog Enterprises, Inc.Kaplow Communications
510-596-5441 212-221-1713
mdunton@leapfrog.com bdecembrele@kaplowpr.com
SOURCE LeapFrog Enterprises, Inc.
