Media Giant Partners with Bilingual Network in the Number-One, Number-Three and Number-Six DMAs
LOS ANGELES, April 29 /PRNewswire/ -- Just days before its one-year anniversary as the nation's first bilingual/bicultural entertainment and music network distributed via digital multicast, LATV announced today a distribution partnership with Tribune Broadcasting, bringing major stations in New York, Chicago and Dallas into its affiliate fold. The addition of the number-one, number-three and number-six designated market areas (DMA) places LATV in front of nine million additional television households. This brings the total number of households reached to 32 million in the United States and Puerto Rico. It also places the network in nine of the top 10 Hispanic television markets and six of the top DMAs.
"In less than one year, LATV's affiliate roster has jumped from five stations to 33 across the nation. Now, the Tribune deal offers us distribution in three of the most sought-after television markets in the country," said Howard Bolter, LATV president and COO. "Tribune had many emerging network options available to put on their digital multicast spectrum and chose LATV, validating our rapid and successful rise in the TV landscape. They are a first-class media company and we look forward to working with them as partners."
The new Tribune Broadcasting affiliates are: New York (WPIX), Chicago (WGN) and Dallas (KDAF). New York is the number-one DMA, and the number-two Hispanic market. Chicago is the number-three DMA and the number-five Hispanic market. Dallas is the number-six DMA as well as the number-six Hispanic market. All three stations are CW affiliates. Adds Mr. Bolter, "These agreements are especially valuable because just as we have negotiated in many of our past deals, the affiliations are with the top stations in each of the markets."
"LATV offers top bilingual/bicultural entertainment programming, and our affiliation with LATV affirms our commitment to providing the highest quality content for our audience," said Tribune Broadcasting's Vice President of Strategy and Administration, Gina Mazzaferri.
In addition to the Tribune Broadcasting stations, LATV most recently announced the affiliation of San Francisco-Oakland-San Jose (KTVU-TV, FOX), a Cox-owned station, and Jacksonville, FL (WJXT, independent), LATV's fifth Post-Newsweek affiliate.
"The Tribune agreement takes us over the top as a network with a national footprint. It is real watershed moment for us as more and more media companies are realizing that we have the right product, at the right time, with the right technology," said Starrett Berry, LATV VP, Affiliate Sales.
LATV currently has 33 affiliations across the country in 19 of the top 25 Hispanic television markets. LATV is also carried on basic cable through its affiliates and in Los Angeles on KJLA via cable, broadcast and DBS.
About LATV:
Headquartered in Los Angeles, LATV is the nation's first bilingual/bicultural entertainment and music network distributed via digital multicast. A pioneer in bicultural youth broadcasting, LATV has been in the Los Angeles market since 2001 and launched nationally on April 23, 2007. Post-Newsweek Stations, Inc. is an investor in the national network and has a minority ownership interest in the Company as well as a seat on its Board of Directors. Targeting the 18- to 34-year-old Latino, LATV's programming bouquet offers a range of content that includes multi-genre music, lifestyle and entertainment. The network is ad-supported and offers an array of programming that is original and exclusive. The company also owns LatiNation, LLC which nationally syndicates the programs American Latino TV and LatiNation. For more information, visit LATV online at http://www.latv.com/.
For more information about LATV, please contact:
Maite Saralegui
maite_saralegui@yahoo.com
323.650.2236
LATV
