The M Resort, Spa and Casino Debuts Its Latest Innovation - The M Lightship LAS VEGAS, Oct. 2
LAS VEGAS, Oct. 2 /PRNewswire/ -- All eyes were toward the Las Vegas sky
yesterday evening as the $1 billion M Resort, Spa and Casino debuted its
178 foot M Lightship -- the resort's electronic blimp with the world's largest
70' x 30' aerial television screen on the side. The M Lightship will be the
only airship in the world offering the public a close-up, hands-on experience.
The resort intends to create a center, which will provide information about
the Lightship as well as offer the public a chance to meet the captain and
crew, take photos and obtain Lightship souvenirs.
(Photo: http://www.newscom.com/cgi-bin/prnh/20081002/LATH054)
"We envision the M Lightship as an exciting addition to the Las Vegas
community," said Anthony A. Marnell, III. "Plans are underway to house the
lightship on a property adjacent to the resort and we are looking forward to
offering tours of the lightship to the public."
Marnell announced the resort will utilize the 7,705 pound M Lightship to
aid in marketing efforts for the resort, which opens in March 2009 and resides
at the southern gateway to the city's famous Strip on Las Vegas Boulevard
South.
The Lightship is able to broadcast a multitude of media from live
television and streaming video, to Web sites and static images and offers
vibrant full-color clarity. The M Lightship and its 2,100 square foot
advertising screen will be visible to thousands of residents and many of the
nearly 40 million visitors coming to the city each year. The Lightship's
lightsign -- the television screen on its side -- is comprised of 235,000 LED
(light emitting diodes) that allow the messages to be seen for miles away.
Other fun facts about the Lightship include:
-- 18 - The number of crew members for the M Lightship
-- 30-35 - The miles per hour that the M Lightship cruises above Las
Vegas
-- 525 - The number of tiles that make up the M Lightship's lightsign
-- 800-1,000 - The number of feet the M Lightship flies above Las Vegas
-- 7,705 - The number of pounds the M Lightship weighs
-- 23,000 - The number of square feet of Tedlar material that compose the
Lightship's envelope
-- 170,000 - The number of cubic feet of helium that the M Lightship
needs to be fully-inflated
To view and download photos, visit www.preferredpublicrelations.com and
access the media room.
For public and media inquiries regarding the M Lightship, contact
Preferred Public Relations and Marketing at 702-254-5704. For advertising
inquiries, contact Lightship Media at 702-263-3942.
ABOUT M RESORT, SPA AND CASINO
M Resort, Spa and Casino is located on over 90 acres at the southeast
corner of St. Rose Parkway and Las Vegas Boulevard. Situated higher in
elevation than other resort-casinos on the Las Vegas Strip, the M Resort will
provide optimal views of the world-famous Las Vegas skyline from its guest
rooms, suites, conference center and restaurants. The resort features 390
exceptionally appointed guest rooms and suites, over 92,000 square feet of
gaming and more than 60,000 square feet of meeting and conference space in
addition to a variety of luxury amenities including a partnership with Taubman
Centers, Inc. to bring up to one million square feet of retail. The resort
will also feature a 14-screen digital movie entertainment complex.
Entertainment options coupled with unique dining offerings and a
state-of-the-art spa and fitness center provide local and out of town guests
with an unrivaled South Strip experience. For more information, visit
www.theMresort.com.
MEDIA CONTACTS:
Rina Foster/Riley Meredith
Preferred Public Relations & Marketing
702.254.5704 or 702.576.3574
rina@preferredpublicrelations.com
riley@preferredpublicrelations.com
SOURCE M Resort, Spa and Casino
