MOUNTAIN VIEW, CA -- 08/19/08 --
Krillion(TM) (
www.krillion.com), the
local search engine that connects Web-influenced buyers with in-store
merchandise, has added 96 product categories to its Krillion Localization
Engine(TM). Krillion now offers location-specific inventory information for
20,000 big-box retail locations across the United States, encompassing 155
product categories and 900 product brands, and representing more than one
billion local, in-store items across the country. This makes Krillion the
Web's largest provider of location-specific product information, and the
most comprehensive source for manufacturers and publishers that want to
connect multi-channel shoppers with products at local retailers.
A study conducted by The
e-Tailing Group (http://www.e-tailing.com) profiled the emergence of a more
demanding, Web-influenced shopper, who conducts extensive research prior to
purchase and expects
e-tailers to offer convenience features such as
in-store pick-up. The top-ranked online resources used by these shoppers as
they decide what to buy are manufacturer websites (61 percent), retailer
websites (54 percent), and search engines (53 percent).
"Consumer use of the Web for conducting product research prior to purchase
has grown rapidly across all product categories, yet the Web does a poor
job of providing online shoppers with precise information on where to find
what they want locally, right now," said Joel Toledano, CEO of Krillion.
"Our research indicates manufacturers' websites are an especially important
resource for online shoppers as they research which product to buy. By
broadening the scope of the products we track in our index and making this
information available to manufacturers and other publishers through our
dynamic local search platform, we make it possible for our clients and
partners to give their customers something that millions have said they
want: up-to-the-minute local pricing and availability information on the
product they want to buy, so they can pick it up today."
New categories now tracked by Krillion's local search index include
computers and office equipment (laptops, desktop computers, printers,
copiers, fax machines, scanners); consumer electronics (car audio and
electronics, GPS navigation systems, home audio/home theater, portable
audio/MP3 players, satellite radio); lawn and garden (generators, grills,
lawn and garden tools, mowers and tractors, patio furniture); and tools and
hardware (hand tools, power tools).
About Krillion
Krillion is the leading local shopping search engine that provides
up-to-the-minute intelligence on where specific branded products are sold,
and which retailer has them in stock right now. Krillion aggregates
information from partner companies and websites to create an index of
products, retailers, locations and in-store stock availability for 40,000
cities across the United States. The powerful combination of Krillion's
patent-pending Krillion Localization Engine(TM) and its real-time
StockCheck(TM) tool enables web-savvy shoppers to quickly find, compare and
buy products near them, speeding their path to purchase and helping them
take advantage of
in-store pickup and other convenience services offered by multi-channel
retailers. Krillion's local product index and search engine power
manufacturer and publisher websites, providing a dynamic local product
search platform that helps them connect their customers with in-stock
products at local retailers. Krillion was founded in February 2006 and is
funded by Hummer Winblad Venture Partners and Leapfrog Ventures. For more
information, visit www.krillion.com.
Contact:
Tim Cox
ZingPR
+1-650-369-7784
Email Contact
