Kognitio recruits solution providers in key vertical markets, establishes channel community CHICAGO, May 12
CHICAGO, May 12 /PRNewswire/ -- Kognitio(R), a leading global provider of
business intelligence (BI) and data warehousing solutions, today announced the
formation of its Vertical Solution Provider (VSP) program. The program is
designed to work with service and solution providers and system integrators in
key vertical markets, such as healthcare, retail, telecommunications, leisure,
insurance and financial services to allow companies of all sizes to benefit
from the power of its WX2(TM) relational database management system.
The announcement was made at The Data Warehousing Institute's World
Conference, opening today in Chicago, where Kognitio is an exhibiting vendor.
Kognitio's VSP program is a key addition to the company's existing
go-to-market strategy, implemented in line with its previously-announced
international growth plans, and is being initially implemented in North
America and the United Kingdom with the goal of rolling it out worldwide.
Offered through Kognitio's VSPs, WX2 helps end-users gain unprecedented
analytical access to, and insight from, massive amounts of data, thus allowing
them to remain ahead of their competitors. More than twenty years of
development has resulted in the industry's fastest, most scalable and highest
performing analytical database platform for data warehousing.
Service providers and system integrators who join Kognitio's VSP program
will benefit from ongoing training and marketing support, as well as
significant margins that will make it more profitable for them to recommend
WX2 (a software-only database) to their clients than selling costly
proprietary hardware-based appliances that may require constant hardware and
software updates. Furthermore, WX2 enables VSPs to develop additional business
revenue from new medium- and enterprise-level organizations as well as
existing clients, along with recurring maintenance revenues.
"Healthcare organizations find that they are increasingly drowning in a
sea of claims and clinical data, with little information being extracted from
it. As a result, Kognitio's WX2 represents a huge opportunity for both us and
our customers," said Ron Kubit, president of Intuitive Technical Solutions, a
Colorado-based consultancy dedicated to providing innovative and appropriate
solutions to the healthcare industry. "For the first time, health insurers
and caregivers will be able to do real-time cost and benefit analytics,
procedure and capacity planning, drug interaction mining and proactive care
management from a financial and results perspective, improving health benefits
to patients while saving more than half of their previously projected costs,"
he said.
"Increasingly, we find that our clients want results without having to
build a significant infrastructure," said Albert Hughes, president of Axis
Group, a business intelligence consulting group based in New Jersey.
"Kognitio's WX2 represents a new approach to helping deliver the
time-sensitive analytics and insights that allow them to achieve that goal."
"It is exciting to be able to offer our prospects and clients the benefits
of WX2 via our VSP community," said Roger Llewellyn, Kognitio's Chief
Executive Officer. "Expanding our reach through a global VSP program will
change how companies of all sizes can access and utilize the benefits of our
WX2 solution. As such, we will enable more firms than ever before to gain the
knowledge that has largely, until now, been restricted to far larger
organizations."
About Kognitio
Kognitio (www.kognitio.com) is an innovative, technology-rich company,
providing leading-edge solutions to business problems that require the
acquisition, rationalization and analysis of large or complex data.
Kognitio's WX2 is the industry's fastest and most scalable analytical database
on the market, giving firms the ability to turn their raw data into valuable
business insight fast, and empowering its customers to realize comprehensive
answers to critical business questions.
Globally headquartered in Bracknell, UK, with North American headquarters
in Chicago, Kognitio delivers competitive advantage to its clients across a
wide range of industries, including telecommunications, financial services and
utilities. More information is available from the company's website or by
phone at 773.908.6357.
SOURCE Kognitio
