SAN MATEO, Calif. - (Business Wire) Keynote® Systems (Nasdaq:KEYN), the global leader in on-demand mobile and Internet test & measurement solutions for continuously improving the online experience, today announced Keynote Mobile Application Perspective® (MAP) 4.0, a new version of the company’s cost-effective on-demand service for real-time monitoring from the end user perspective of content by emulating over 1,600 mobile devices. Keynote MAP 4.0 introduces ground-breaking features to the mobile quality test, measurement and monitoring market -- including a fully integrated WebKit mobile browser engine -- allowing content providers to monitor rich Internet applications and services from ANY mobile device using two connection options: ‘MAP over Air’ and ‘MAP over Network.’ The integration of the WebKit browser engine into MAP 4.0 expands its mobile monitoring capability beyond simple WAP content and SMS. MAP 4.0 customers can now monitor full-featured HTML Web sites that contain JavaScript, Ajax, CSS, DHTML and other complex Web technologies.
WebKit is an open source Web browser engine, originally developed by Apple and integrated into Safari, now considered the de facto standard for smartphone Web browsing including for the Apple iPhone, the Google Android and MyTouch, Palm Pre, Nokia N95, BlackBerry Curve, Storm and Tour and many more (all now added to the MAP profile database).
With the most popular smartphones from 8 leading manufacturers added to the MAP 4.0 database of over 1,600 mobile devices, MAP over Air now covers the globe monitoring mobile content, applications and services on over 35 mobile network operators and from 15 locations worldwide. Additionally, MAP 4.0 provides IT Operations teams with new proprietary technology from Keynote that delivers a screen Snapshot of all mobile pages downloaded for fast troubleshooting and diagnosing when problems arise.
“Smartphones are driving the mobile market and their ability to access real Web content is shaping the way we all work and play,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “These highly capable devices give users 24x7 Web access, wherever they are. Smartphones are now an extension of the online experience and have become the source of a significant and ever-increasing portion of Web traffic.”
Chaudhary continued, “Accurate performance monitoring of Web content from a smartphone is critical in today’s world and our MAP 4.0 release — with its two connection options — underscores Keynote’s commitment to give customers choice and the best solutions. MAP over Air is the ideal solution for mobile business and product teams that need to monitor the true end user experience, while MAP over Network is perfect for IT Operations teams requiring ongoing confidence that the correct content is available 24x7.”
Mobile Use Case Examples
Here are three use cases for Keynote MAP 4.0 (using the two connection options: MAP over Air and MAP over Network):
| 1. | | Banking Web site: A bank has an iPhone-customized mobile Web site. Customers often use the site to check balances, pay bills and transfer funds. The bank needs to monitor popular ‘business transactions’ that customers often perform on a mobile device. With MAP 4.0 the bank can accurately emulate the iPhone and execute the same transactions as mobile users of the bank's Web site. Performance is constantly measured each time the use case is executed with a MAP over Air connection, sending alerts as soon as the transaction starts to fail or performance levels fall below a certain threshold set by the customer monitoring the performance of their Web site as accessed by mobile devices. Using MAP 4.0’s “MAP over Air” connection, the bank is able to identify and resolve performance issues quickly, and avoid negative customer impact. |
| 2. | | E-Commerce Web site: a leading e-commerce Web site is seeing more users purchase from mobile devices. They need to constantly monitor the end user performance of their Web site on various mobile devices. Every failure or even a slow download of the Web site to a mobile device can result in loss of revenue. A MAP over Air connection helps the site operator to constantly monitor the performance and quickly act on performance degradations. The e-commerce site is constantly evolving which results in performance variation. Operators of the e-commerce Web site see performance variations based on the mobile operator network. MAP over Air performance data enables the site operator to understand the impact of site changes and helps them to constantly optimize the Web site from a mobile end user’s point of view. |
| 3. | | A Web/IT Operations Team: Web/IT Ops teams need to monitor the availability of their Web servers delivering content to mobile devices. Monitoring true end user experience over the air accurately tracks any performance issues seen by the end user, but it does not always pinpoint the root cause of the failure – mobile operator-related versus Web server related. Members of the Web/IT operations team do not want to be woken up at night for performance failures that are caused by the failure of the mobile operator’s network. They need a mobile monitoring tool that alerts them only when their Web servers sending mobile content fail. Keynote MAP 4.0’s “MAP over Network” connection performs operational monitoring by downloading mobile content directly over the Internet backbone without going over the mobile operator's network. This form of monitoring is critical to monitoring the entire backend system and provides alerts when the end user failures are not caused by the mobile operator’s network, but are due to the failure of the provider’s Web content delivery infrastructure. |
Product Details for MAP over Air – Connection Option #1
Keynote ‘MAP over Air’ is a unique emulation solution that requests and downloads content along the same network route as that of a real mobile device providing a view of the content in exactly the same way and layout that an end user would see it on their mobile device. Because content is routinely modified by a mobile network operator’s proxy servers, it's imperative that content owners monitor the correct and complete content to gain the end user perspective.
Unlike other Web solutions, MAP over Air accurately collects the actual data delivered over mobile networks. Keynote MAP uses operator-certified modems to connect to the network operator exactly like a mobile device. Keynote MAP over Air also uses the WAP Access Point Network (APN) settings to connect to the operator’s proxy server. Because MAP over Air downloads content over the very same path as the mobile device, it can accurately measure the download time as experienced by a mobile user.
Keynote MAP over Air acts like a real device and requests content from the Web server by sending all the device-specific headers. MAP over Air includes the market’s most comprehensive list of device features to accurately emulate the device selected from the profile library: user agent strings, headers, features, network standards, maximum redirections, simultaneous connections, etc. The Web server recognizes the device and its capability and sends content types that the mobile device can support. Because the device emulation is accurate, MAP downloads the exact same content as an actual mobile device.
MAP over Air can accurately monitor any Web site on any mobile device because it uses a real WebKit browser engine, the most popular browser engine. With the newly embedded real browser engine used by popular mobile platforms such as Safari, Google Android, Palm WebOS and Symbian S60 – MAP over Air can monitor content for virtually every smartphone on the market. MAP over Air also contains information for the number of simultaneous connections a device can make. As a result, MAP over Air can accurately measure the download steps on a true mobile browser. Accurate simulation is critical to understanding the end user experience and to troubleshooting, in case of failures.
Product Details for MAP over Network – Connection Option #2
Keynote ‘MAP over Network’ is a second connection option and is available from 50 cities worldwide. MAP over Network uses the same Keynote MAP 4.0 proprietary emulation technology, but bypasses the mobile operator for accurate operational monitoring of correct content over the IP backbone. Because MAP over Network requests the correct content from the backend Web content infrastructure, IT Operations personnel will quickly know when applications, content or services become unavailable. When problems do occur, MAP over Network sends real time alerts to the IT Operations team enabling prompt resolution. MAP over Network bypasses the mobile operator to provide an additional perspective when combined with MAP over Air troubleshooting. When outages do occur, IT Operations can quickly and effectively determine whether it’s the company’s own infrastructure or that of the mobile operator.
Pricing & Availability for MAP 4.0
Keynote MAP 4.0 and the two connection options (MAP over Air and MAP over Network) are available now with mobile monitoring starting at less than USD $100.00 per month.
Keynote’s Mobile Capabilities are Global
Keynote and its subsidiary Keynote SIGOS provide customers with the ability to test mobile performance on over 200 mobile networks across more than 70 countries. Keynote’s global network is comprised of real and simulated devices, user-provided SIMs and wireless modems, providing an unparalleled and customizable view into the performance of operator networks, mobile content, applications and services.
About Keynote
Keynote Systems (NASDAQ:“KEYN”) is the global leader in on-demand test & measurement solutions for continuously improving the online experience. For over a decade, Keynote has been providing measurement data and testing capabilities that allow companies to understand and improve their customers’ online and mobile experience. Keynote has four test and measurement businesses: Web performance, mobile quality, streaming & VoIP and customer experience/UX.
Known as The Mobile and Internet Performance Authority™, Keynote has a market-leading infrastructure of 3,000 measurement computers and mobile devices in over 240 locations around the world. Keynote’s 2,800 customers represent top Internet and mobile companies including American Express, Disney, eBay, E*TRADE, Expedia, Microsoft, SonyEricsson, Sprint, T-Mobile, Verizon, Vodafone and YouTube.
Keynote Systems, Inc. is headquartered in San Mateo, California and can be reached at www.keynote.com or by phone in the U.S. at 1-800-KEYNOTE.
Keynote®, DataPulse®, CustomerScope®, Keynote CE Rankings®, Keynote Customer Experience Rankings®, Perspective®, Keynote Red Alert®, Keynote Traffic Perspective®, Keynote WebEffective®, The Internet Performance Authority®, MyKeynote® , SIGOS®, SITE®, Keynote™, The Mobile & Internet Performance Authority™, Screen Sensing Technology and Keynote FlexUse™ are trademarks or registered trademarks of Keynote Systems, Inc. in the United States and/or other countries. All other trademarks are the property of their respective owners. © 2009 Keynote Systems, Inc.
Keynote Systems, Inc.
Dan Berkowitz, 650-403-3305
dberkowitz@keynote.com
