Kan-Pak(R) Selects SHS for B-to-B Branding Initiative

KANSAS CITY, Mo., Nov. 9 /PRNewswire/ -- Kan-Pak® LLC, a leader in the packaged frozen beverages and desserts industry, has partnered with Sullivan Higdon & Sink (SHS) to lead the company's rebranding efforts. Kan-Pak is known for their environmentally friendly, aseptic packaging sold across the United States.

"Kan-Pak chose SHS because of its experience in brand development," says Denny Cohlmia, Kan-Pak CEO. "We looked for a partner that would help build our brand and take it to a new level - one that will better resonate with our customers. SHS's branding strategies will advance Kan-Paks brand identity as we move forward in the world of packaging and manufacturing."

SHS's work will focus on the development of a new logo and tag line, as well as enhancing the company's current brand identity by identifying hidden brand attributes. The new brand launch is scheduled for fall of 2009.

"We look forward to helping Kan-Pak make its mark in the manufacturing category," says Rand Mikulecky, managing partner, Sullivan Higdon & Sink. "Their brand has great potential, and our Borderless Branding(TM) process will dig deep to uncover the full power of their brand."

About Kan-Pak LLC
Kan-Pak LLC is the acknowledged industry leader in aseptically packaged frozen beverages and desserts. Based in Arkansas City, Kan., the family-owned company just recently opened a new plant in Southbury, Conn. Kan-Pak is recognized nationally for their ground-breaking product innovations and unique manufacturing and distribution capabilities.

About SHS
SHS was named Business Marketing Association's agency of the year in 2008 in recognition of consistently outstanding work done for business-to-business clients. In April 2008, SHS was ranked as one of the top three midsize agencies nationwide by BtoB magazine. With offices in Kansas City, Wichita and Washington, D.C., the agency is taking care of a client roster that includes Borden Cheese/Dairy Farmers of America, Inc., Pizza Hut, American Century Investments, Care Fusion, Cargill, Pratt & Whitney, Swiss Re, Kansas Health Foundation, INTRUST Bank and Westar Energy. Follow SHS at http://twitter.com/wehatesheep or http://www.wehatesheep.com/