Kan-Pak(R) Selects SHS for B-to-B Branding Initiative
|
| Posted
:
Mon, 09 Nov 2009 10:30:24 GMT |
| Author
:
Sullivan Higdon & Sink |
| Category
:
Press Release |
| News Alerts by
Email ( click
here ) |
|
|
|
|
KANSAS CITY, Mo., Nov. 9 /PRNewswire/ -- Kan-Pak® LLC, a leader in the packaged frozen beverages and desserts industry, has partnered with Sullivan Higdon & Sink (SHS) to lead the company's rebranding efforts. Kan-Pak is known for their environmentally friendly, aseptic packaging sold across the United States.
"Kan-Pak chose SHS because of its experience in brand development," says Denny Cohlmia, Kan-Pak CEO. "We looked for a partner that would help build our brand and take it to a new level - one that will better resonate with our customers. SHS's branding strategies will advance Kan-Paks brand identity as we move forward in the world of packaging and manufacturing."
SHS's work will focus on the development of a new logo and tag line, as well as enhancing the company's current brand identity by identifying hidden brand attributes. The new brand launch is scheduled for fall of 2009.
"We look forward to helping Kan-Pak make its mark in the manufacturing category," says Rand Mikulecky, managing partner, Sullivan Higdon & Sink. "Their brand has great potential, and our Borderless Branding(TM) process will dig deep to uncover the full power of their brand."
About Kan-Pak LLC
Kan-Pak LLC is the acknowledged industry leader in aseptically packaged frozen beverages and desserts. Based in Arkansas City, Kan., the family-owned company just recently opened a new plant in Southbury, Conn. Kan-Pak is recognized nationally for their ground-breaking product innovations and unique manufacturing and distribution capabilities.
About SHS
SHS was named Business Marketing Association's agency of the year in 2008 in recognition of consistently outstanding work done for business-to-business clients. In April 2008, SHS was ranked as one of the top three midsize agencies nationwide by BtoB magazine. With offices in Kansas City, Wichita and Washington, D.C., the agency is taking care of a client roster that includes Borden Cheese/Dairy Farmers of America, Inc., Pizza Hut, American Century Investments, Care Fusion, Cargill, Pratt & Whitney, Swiss Re, Kansas Health Foundation, INTRUST Bank and Westar Energy. Follow SHS at http://twitter.com/wehatesheep or http://www.wehatesheep.com/
SOURCE Sullivan Higdon & Sink
|
Copyright © 2008
PR Newswire. All rights reserved.
|
|
|
|
|
Related
News
Green Room Public Relations Offers Solution to Shrinking Marketing Budgets
BOONTON, NJ -- 11/23/09 --
During times of economic uncertainty, it is
common for companies to slash advertising budgets. However, a recent
article in the New York Times titled, "Ad Budget Tight? Call the P.R.
Machine," discusses public relations a..
Recession Redefines 'Value' for the Holiday Shopping Season
MINNEAPOLIS -
Shoppers are expected to get creative with how they spend their
hard-earned cash for the holidays this year, shopping at outlets that
redefine the meaning of value.
Take thrift stores or resale shops, which aren't typically popular
destinations for holida
Updated Quarter-End Portfolio Data Now Available For BlackRock Closed-End Funds
NEW YORK -
BlackRock, Inc. today announced that quarter-end portfolio data for its
closed-end funds, as of September 30, 2009, is now available. The
information is available on BlackRock’s website at
The Conference Board(R) Australia Business Cycle Indicators(SM)
NEW YORK, Nov. 23 /PRNewswire/ -- The Conference Board Leading Economic Index(TM) (LEI) for Australia increased 0.3 percent and The Conference Board Coincident Economic Index(TM) (CEI) increased 0.1 percent in September.
The Conference Board LEI for...
DIR’s Public Works Training Seminar: Helping to Build California’s Future Through Public Works Construction
COSTA MESA, Calif. -
The California Department of Industrial Relations (DIR) announces the
fourth in a series of public meetings focusing on Public Works
construction projects in California. This educational seminar is
designed to help those working in public works construction understand
Murray, Frank & Sailer LLP Filed Class Action Lawsuit Against Hansen Medical, Inc.
NEW YORK -
Murray, Frank & Sailer LLP filed a class action lawsuit, civil case
number 09-cv-05367-HRL, in the United States District Court for the
Northern District of California, San Jose division, against Hansen
Medical, Inc. (“Hansen” or the “Company”) (NASDAQ:
Norwood Will Redrill San Bartolo Sidetrack Well
Trading Symbol: NRS
VANCOUVER, Nov. 23 - Norwood Resources Ltd. (the "Company") announces that the Company will drill a second sidetrack well at San Bartolo, Nicaragua. The first sidetrack w...
|
|
|
|
|
|
|
|
|
