Joe Meyer, Former eBay and Quigo Executive, Named President and CEO of HopStop.com

"I see an opportunity to aggressively expand HopStop into a national consumer service that provides mass transit directions and local services within the largest cities throughout the North America, Western Europe and beyond. In doing so, HopStop will provide national and local advertisers alike with the unique opportunity to geo-target metropolitan travelers based on their starting-and-ending destinations," says Mr. Meyer. "I also plan to expand HopStop into a web-services solution for national and local digital media companies by enabling them to offer the HopStop user experience on their own websites and mobile apps. HopStop will also rapidly expand its mobile services, including the development of useful apps, so that users can access and interface with HopStop's directions and services while they are on-the-go."

"Joe Meyer has a proven track-record in building online brands and growing revenue for performance-based marketers. It's this unique skill-set and experience that will put HopStop on the fast track to success," says Yaron Galai, a HopStop Board member and investor.

At Quigo, Mr. Meyer was responsible for on-boarding and managing exclusive partnerships with hundreds of leading online publishers within the Quigo AdSonar ad network. He and his team worked collaboratively with each partner to optimize and scale their performance-based marketing revenue. Mr. Meyer was also responsible for all white-label ad sales at Quigo, a leading contextual ad network that was acquired by AOL in December of 2007. Prior to the AOL acquisition, Mr. Meyer was instrumental in orchestrating significant revenue-generating partnerships with Time Inc., as well as with ABC News, CareerBuilder, ESPN, Forbes, Fox News, USA Today, Fodor's, Lonely Planet and several other leading digital media companies.

Prior to Quigo, Mr. Meyer was an Entrepreneur-in-Residence for Diamondhead Ventures, an early-stage venture capital firm located in Silicon Valley that has since merged with Onset Ventures. Earlier, he was a General Manager at eBay at which he incubated and launched eBay's co-op advertising program, and also managed several large product categories for the company.

Mr. Meyer is on the Board of Advisors for Adtuitive, Snooth and Spongecell, and is also on the Board of Directors for Belief Networks and Kalexo. He is married and lives in Rye Neck, NY with his wife and four children. Mr. Meyer holds a BA degree from Georgetown University, and an MBA from The Wharton School at the University of Pennsylvania.

HopStop (www.hopstop.com) provides door-to-door directions to city residents and tourists via partnerships with leading public transportation agencies. The company is building the first national network to facilitate and encourage inter-city as well as intra-city travel by aggregating numerous mass transit systems into one streamlined user experience. The company's environmentally-friendly service is currently available in Boston, Chicago, London, New York City, San Francisco and Washington, DC. HopStop.com also offers directions and the locations of nearby subway and bus stops remotely on customer cell phones and PDAs via its mobile apps, and its City Guide also enables users to search for places to eat, drink, sleep and visit while they are getting from point A to point B. HopStop.com is based in NYC, and is financed by private investors.

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