Male Bonding Booms with Affordable Guys' Getaway Options; 64 Percent of Men Prefer Kentucky's Bourbon Trail over 'Vegas-type' Experience for Guys' Weekend DEERFIELD, Ill., Aug. 4
DEERFIELD, Ill., Aug. 4 /PRNewswire/ -- If girls just wanna have fun, guys
just wanna man-cation! According to a recent national survey, 42 percent of
men ages 25-55 have enjoyed or would like to experience a "man-cation" -- the
widespread trend of a male friends' vacation without women. Of this group,
two-thirds said they'd prefer a Kentucky bourbon-themed trip over a luxury,
"Vegas-type" experience.
To celebrate this trend in guy-only getaways, Jim Beam(R) Kentucky
Straight Bourbon and Knob Creek(R) Straight Bourbon Whiskey are offering an
insider's guide to Bourbon Country and Louisville, Ky., hotspots that are
guaranteed to bring the fun and not break the bank during September, National
Bourbon Heritage Month.
"It doesn't surprise me that the majority of men chose Kentucky's Bourbon
Trail over other, better known upscale destinations," said Fredrick Booker Noe
III, seventh-generation Jim Beam family member and native of Bardstown, Ky.
"Men like to hang out with their friends and sip a little bourbon. Add some
great food, maybe some sports, and history, and it all adds up to a perfect
guys' getaway, especially this September, which is National Bourbon Heritage
Month."
Survey respondents agree with Noe; results show that more than 40 percent
of men are interested in learning more about the history of their favorite
alcoholic beverages. What else is on their man-cation wish list? A
destination boasting affordable prices (62 percent), sporting events
(37 percent), recreational activities such as hiking or boating (35 percent)
and a quality food and restaurant scene (35 percent.)
Enter Louisville, offering neighborhood bars where a good bourbon cocktail
and deep conversation are easy to find; late-night hotspots where live music
plays and man-sized meals are served; and sporting destinations for nearly any
interest.
"With the rising costs of gas and food, destinations like Las Vegas and
Miami aren't always practical," said Bernie Lubbers, Louisville native and
Knob Creek Whiskey Professor. "Louisville offers an affordable guys-only
getaway that blends heritage, entertainment, sports and spirits to have the
guys talking for years to come."
Among the highlights on a Louisville man-cation:
-- Muhammad Ali Center -- Find greatness within as you watch legendary Ali
fights On-Demand and revel in the aura of a living Olympic champion
-- The Louisville Slugger Museum -- Experience history in-the-making as
you stroll through the factory where world-famous Louisville Slugger
bats are created
-- Jim Beam Distillery -- Discover what The Stuff Inside means to you on
the self-guided tour of the distillery process. Sample the rich,
distinctive tastes of Jim Beam Black(R) Bourbon and Knob Creek(R)
Bourbon in the historic T. Jeremiah Beam home, and walk the distillery
grounds to experience the 213 year Jim Beam history
-- Kentucky Bourbon Festival, and more!
Men who are unable to get away this September can still enjoy a piece of
the Bourbon Trail while waiting for next year. The America's Native Spirit
Web site boasts an in-depth user experience to bring bourbon culture to life.
For more information on "America's Native Spirit" visit
http://www.AmericasNativeSpirit.com.
About National Bourbon Heritage Month
In 2007, the U.S. Senate declared, by unanimous vote, September as
"National Bourbon Heritage Month." This resolution reinforced bourbon as
"America's Native Spirit" by celebrating the family heritage, tradition and
deep-rooted legacy that the bourbon industry contributes to the United States.
The resolution calls for consumers who enjoy bourbon to do so responsibly and
in moderation.
About Beam Global Spirits & Wine
Inspiring conversations around the world, Beam Global Spirits & Wine,
Inc., is building brands people want to talk about. Consumers from all
corners of the globe call for our brands, including Jim Beam(R) Bourbon,
Sauza(R) Tequila, Canadian Club(R) Whisky, Courvoisier(R) Cognac, Maker's
Mark(R) Bourbon, Laphroaig(R) Scotch Whisky, Larios(R) Gin, Whisky DYC(R),
Teacher's(R) Scotch Whisky, DeKuyper(R) Cordials and Liqueurs, Knob Creek(R)
Bourbon and Starbucks(TM) Liqueurs. Beam Global Spirits & Wine is part of
Fortune Brands, Inc. (NYSE: FO), a leading consumer brands company with annual
sales exceeding $8 billion. For more information on Beam Global Spirits &
Wine, its brands, and its commitment to social responsibility, please visit
http://www.beamglobal.com and http://www.drinksmart.com.
(C)2008 All rights reserved. Beam Global Spirits & Wine, Inc., Deerfield,
IL.
SOURCE Beam Global Spirits & Wine, Inc.
