The Jillian Michaels Meal Delivery Plan to Launch June 2008 FORT LAUDERDALE, Fla., May 19
FORT LAUDERDALE, Fla., May 19 /PRNewswire-FirstCall/ -- eDiets.com, Inc.
(Nasdaq: DIET), a leading provider of personalized nutrition, fitness and
weight-loss programs, today announced their partnership with national health
and wellness expert Jillian Michaels of NBC's The Biggest Loser and Waterfront
Media, the largest privately held online health company and operator of
Jillian Michaels Online. The new program, powered by eDiets, distributes a
co-branded meal plan for in-home delivery, called The Jillian Michaels Meal
Delivery Plan. It is a comprehensive weight-loss program that features
premium quality, freshly prepared meals and snacks in calorie-smart portions.
"Jillian is a beacon to those who are motivated to get into shape and live
a healthier lifestyle," says eDiets.com President and Chief Executive Officer,
Steve Rattner. "She has inspired millions of viewers with her tough love
approach to getting fit and her high standards for healthy living and wellness
are a natural fit with eDiets and Waterfront Medias' missions. This is a
balanced partnership based on mutual philosophies and we're eager to grow it."
"I couldn't be more excited and proud of the program that eDiets and I
have created," says Michaels. "They share my passion to provide people with
powerful and cost effective solutions for living a happier healthier life."
The Jillian Michaels Meal Plan will feature more than 50 great-tasting,
freshly prepared, no added preservatives, zero trans-fat, chef-created meals.
All servings, which will consist of breakfast, lunch, dinner and a snack for
each day, will make up the 7-day plan and will be packaged in an advanced
"chill-fresh" cooler shipped directly to consumers homes via Federal-Express.
The plan will cost $19.95 per day plus shipping and handling. When the
program becomes available in June, consumers can either order online at
www.jillianmichaels.com, or by calling customer service toll-free at:
1.866.756.4084.
To launch her new meal delivery plan, Jillian will be the lead
guest-speaker at the eDiets Live! event in Fort Lauderdale, Florida on
Saturday, June 7, 2008, where she will bring her strength-training secrets to
attendees first-hand! Getting up close and personal with her fans and
eDiets.com members, Jillian will inspire, motivate and talk to guests about
the daily struggles of weight loss and the importance of exercise. Dr. Steven
Pratt, world-renowned authority on the role of nutrition and lifestyle to
prevent disease and author of the SuperFoods RX book series, will also be a
featured speaker at the event.
For more information on The Jillian Michaels Meal Delivery Plan, or to
schedule an interview with Jillian or an eDiets or Waterfront Media
representative, kindly contact the eDiets.com PR department. For more
information on the upcoming eDiets Live! event, kindly log on to:
www.edietslive.com.
About eDiets
eDiets.com, Inc. is a leading provider of personalized nutrition, fitness
and weight-loss programs. eDiets currently features its award-winning,
fresh- prepared diet meal delivery service as one of the more than 20 popular
diet plans sold directly to members on its flagship site, www.eDiets.com. The
company also provides a broad range of customized wellness and weight
management solutions for Fortune 500 clients. eDiets.com's unique
infrastructure offers businesses, as well as individuals, an end-to-end
solution strategically tailored to meet its customers' specific goals of
achieving a healthy lifestyle. For more information, please call 310-954-1105
or visit www.eDiets.com.
About Waterfront Media
Waterfront Media is the largest privately held online health company and
operates Everyday Health, which attracts over 14 million unique users per
month. Through its network of health, diet, fitness and pregnancy Web sites,
including its flagship EverydayHealth.com, Waterfront Media enables consumers
to live healthier lives every day. For more information, please call
212-886-6712 or visit www.waterfrontmedia.com .
Safe Harbor Statement
Statements which are not historical in nature are forward-looking
statements. Forward-looking statements involve known and unknown risks and
uncertainties which could cause the actual results, performance or
achievements of the Company to be materially different from those which may be
expressed or implied by such statements. These risks and uncertainties
include, among others, that we will not be able to obtain sufficient and/or
acceptable outside financing (when and if required), changes in general
economic and business conditions; changes in product acceptance by consumers;
a decline in the effectiveness of sales and marketing efforts; loss of market
share and pressure on prices resulting from competition; significant
investments in our technology platform, marketing plans, and product
development to remain competitive with other online providers of healthy
living and weight loss plans, many of which may be found to offer superior and
more varied features than our plans and may also be offered for free;
volatility in the advertising markets; any delay, disruption, or suspension of
our supply of prepared meals from our vendor; changes in consumer preferences
and discretionary spending; product liability and other risks from the sale
of ingested products; regulatory actions affecting our marketing activities;
and the outcome of litigation pending against us. For additional information
regarding these and other risks and uncertainties associated with eDiets.com's
business, reference is made to the Company's Annual Report on Form 10-K for
the year ended December 31, 2007, and other reports filed from time to time
with the Securities and Exchange Commission. All forward-looking statements
are current only as of the date on which such statements are made. The Company
does not undertake any obligation to publicly update any forward-looking
statements.
SOURCE eDiets.com, Inc.
