CONCORD, Calif., June 19 CA-Jenkins-Insurance
CONCORD, Calif., June 19 /PRNewswire/ -- Jenkins Athens Insurance Services
has announced a repositioning of its brand and a new logo for the company with
all of its services to be consolidated under the name Jenkins Insurance Group.
The brand emphasizes the importance of the company's independent legacy
and its role as part of northern California communities for more than
70 years.
"Our brand emphasizes our values -- integrity, commitment and placing the
client interests first -- which is what Jim Jenkins founded the company on
more than 70 years ago," said CEO Curt Perata, the first non-family member to
lead the firm.
The consolidated brand will be introduced immediately for the company's
property and casualty insurance services. The benefits division, branded as
Athens Benefits in the 1980s as part of a company expansion, will likewise
operate with the Jenkins name beginning in early 2009.
While the insurance industry has seen considerable change in recent years
-- with many companies having grown through mergers and acquisitions -- the
Jenkins companies have become one of the leading insurance brokerages in
northern California by growing organically and remaining independent.
The Jenkins Insurance Group brand is seen as a pure expression of the
company's history, professional commitment and quality of service.
While focusing on a piece of history for their name, Jenkins Insurance
Group is also staying on the industry's leading edge with its new Jenkins
Resource Network(TM) available for clients at the company's redesigned Web
site, http://www.JenkinsInsGroup.com. The Jenkins Resource Network is a
dynamic online resource providing clients with access to news, educational
materials and expert content across the risk management and employee benefits
spectrum.
About Jenkins Insurance Group
Headquartered in Concord, Calif., Jenkins Insurance Group is a
full-service, integrated business insurance broker providing risk management,
property and casualty insurance, and employee benefits solutions to clients
throughout northern California. The Jenkins insurance companies have operated
in the Bay Area since 1937. The company has offices in Palo Alto and
Sacramento.
http://www.JenkinsInsGroup.com
About AMF Media Group
The AMF Media Group is a communications and strategy consulting practice
led by the insights and experience of media expert Vintage Foster. Based in
San Ramon, Calif., AMF provides advertising, marketing, strategy, public and
media relations, and content development services.
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SOURCE Jenkins Insurance Group
