NEW YORK, June 2 NY-iTVX-Launches-Tool
NEW YORK, June 2 /PRNewswire/ -- iTVX the global leader in measuring the
quality of branded entertainment in TV and Movies has announced the
international release of a system to measure the quality and value of branded
entertainment and product placement in Web Video Content.
According to Frank Zazza CEO of iTVX, "measuring the quality and value of
branded entertainment is of foremost concern as dollars expeditiously migrate
into the digital space." He continued, "Advertisers and content providers
needed to have a tool and currency to do business in this multifaceted digital
world that includes webisodes, user generated content, (e.g. You Tube) web
music videos, Internet broadcast TV, and Interactive product placement ...
iTVX has fulfilled that need."
The iTVX "In Web" tool follows the design and look of iTVX's "In TV" and
"In Movies" player, measuring 60 factors per 100th of a second of exposure.
New metrics include a "d/X Factor" which considers brand exposure duration
relative to total content duration, and a "Web Environment Adjustment" which
makes calibrations for the environment surrounding branded content.
Like other iTVX tools, 'In Web' delivers a Q-Ratio(TM) which is the global
branded entertainment currency that relates the quality of branded
entertainment to media value allowing for a true cross-comparison between
branded entertainment and conventional advertising spending. Value for the
branded entertainment or product placement is easily attained by inserting a
CPM and viewers. iTVX's technology does the rest allowing advertisers and
content providers to focus their attention on producing quality branded
content. As the "In Web" tool generates reports, iTVX's technology will create
predictive recognition analytics and industry quality comparison charts. The
system also incorporates a Pre-Valuation tool to help marketers and content
providers manage expectations and do better business at the front-end of a
deal.
iTVX has been working in tangent with some of its clients Unilever,
Henkel, Toyota, Chrysler, Nissan and Ford to help develop the final product.
According to Robert Witter, head of Ford Global Branded Entertainment, "We
rely on iTVX for branded entertainment valuations in TV and Movies; having In
Web Video valuations will certainly help clarify Ford's cross platform ROI on
branded entertainment and product placement opportunities".
About iTVX: iTVX is the leading global product placement and branded
entertainment valuation company specializing in solutions that will enable
clients to make better branded entertainment decisions.
Contact: Stephene Kelly 914-633-9111 x 121 or visit iTVX @ www.iTVX.com
SOURCE iTVX
