CHICAGO - (Business Wire) Information Resources, Inc. (IRI), the leading global provider of consumer, shopper, and market insights for the consumer packaged goods (CPG), retail, and healthcare industries, announced today that Robert I. Tomei has been named president, Consumer and Shopper Insights. Joining IRI from TNS, a leading global market insight and information group, where he served as president, TNS-U.S. Areas of Expertise & Marketing and global head of TNS
’ 6
th Dimension Access Panels, Tomei will assume growth, development and management responsibilities for IRI
’s expanding Panel, Testing and Loyalty businesses. He will report to IRI President and Chief Executive Officer John G. Freeland.
Tomei is a recognized industry luminary and market research veteran with more than 25 years experience in the CPG industry. He has a distinguished track record in general management, global marketing, developing innovative client solutions and creating strategic partnerships to drive profitable revenue growth, both in the United States and internationally.
“Bob is a leading strategist and innovator in our industry with a history of success in developing world-class panel offerings and creative new approaches to using consumer and shopper intelligence to drive performance,” said IRI President and Chief Executive Officer John G. Freeland. “His experience will be extremely valuable as we expand our leadership position in our traditional and custom panel businesses while simultaneously leveraging our emerging Shopper Insights Explorer technology platform to deliver unprecedented, differentiated value to our clients.”
In his final role at TNS, Tomei oversaw the heads of TNS’ Areas of Expertise, which included Brand and Communications, Product Development and Innovation, Stakeholder Management, and Retail and Shopper Insights practices. In addition, he managed and directed TNS’ online access panels in the U.S. and internationally.
Prior to his tenure at TNS, Tomei spent 13 years at ACNielsen, leaving the firm as president of Nielsen’s Homescan consumer panel business. At ACNielsen, he drove the development and management of its consumer purchase panel in the United States and led product and service innovations around consumer and shopper insight applications. Earlier in his career at ACNielsen, Tomei served in a variety of senior-level positions at ACNielsen-VNU, including chief marketing officer for the VNU Marketing Information Group and senior vice president for ACNielsen-U.S. Product Management and Marketing organization.
Before ACNielsen, Tomei held senior-level marketing positions at Bristol-Myers and Philip Morris USA.
“As the U.S. economy undergoes a major transformation, CPG manufacturers and retailers alike are grasping to understand consumer and shopper thinking and behavior at a granular level,” said Tomei. “Leveraging its highly-precise and detailed consumer and shopper information assets, IRI is poised to help the marketplace develop the products, assortments, marketing plans and other consumer-driven strategies that will create new opportunities to generate consumer trust and loyalty. I look forward to joining the IRI team and helping lead this important charge.”
Tomei is the founder and acting chairperson of the Advertising Research Foundation (ARF) Online Research Quality Council.
About IRI
IRI is the world’s leading provider of consumer, shopper, and retail market intelligence and insights supporting 95 percent of the FORTUNE Global 500 consumer packaged goods (CPG), retail and healthcare companies. Only IRI offers the unique combination of integrated market information, automated and predictive analytics, innovative enabling technologies, and domain expertise. With IRI, leading retailers and manufacturers are able to quickly discover breakthrough insights driving smarter decisions and actions across the enterprise for breakthrough results. Companies around the world depend on IRI for improved productivity, stronger brands, and dramatic revenue growth. For more information, visit http://us.infores.com.
IRI
John McIndoe
E-mail: john.mcindoe@infores.com
Phone: (312) 474-3862
Fax: (312) 474-2512
or
Shelley Hughes
E-mail: shelley.hughes@infores.com
Phone: (312) 474-3675
Fax: (312) 474-2512
