SALT LAKE CITY - (Business Wire) Smashburger, a fast casual “better burger” restaurant concept based in Denver, has named Intrepid, a hybrid communications firm specializing in public involvement and media relations, as its agency of record in Utah and Idaho. Smashburger is the fast-casual restaurant concept that is quickly becoming every city’s favorite burger spot, featuring 100 percent fresh-never-frozen Angus Smashburgers which are smashed on the grill to seal in delicious juicy flavor.
Intrepid will manage Smashburger’s day-to-day communication and marketing efforts as it enters the Utah and Idaho markets. Smashburger is finalizing plans to open over a dozen locations throughout the two states during the next few years. Because of its mission to become every city’s favorite burger, Smashburger headquarters partners with local agencies to more effectively develop its local presence and build key partnerships.
“Working with Smashburger is a great opportunity for Intrepid. It’s an organization that exhibits tremendous confidence, passion and ingenuity not only in its product, but in its overall brand,” said Mike Grass, Intrepid owner and officer. “Smashburger’s success is evident in the way it has created better burger lovers throughout the country. There’s no doubt, both its food and brand are bold.”
Although Smashburger is known for its savory burgers, the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, and root-beer floats.
Smashburger’s intermountain efforts are part of an aggressive nationwide expansion initiative that will result in 30 to 60 new fast casual restaurants throughout the country this year, and several hundred over the next few years. Smashburger is funded with $15 million by private equity and concept development firm Consumer Capital Partners (CCP).
About Smashburger
Headquartered in Denver, Colo., Smashburger is a fast-casual restaurant designed to be “every city’s favorite burger place.” Developed and owned by private equity and concept development firm Consumer Capital Partners (CCP), Smashburger has sold franchise agreements totaling more than 200-plus locations over the next five years. The franchise deals are part of Smashburger’s national expansion plans to open 500 restaurants across the country, with 30 to 60 of those scheduled for 2009. For those who crave a better burger experience, keep watching for Smashburger to come to your community. To learn more, please visit www.smashburger.com.
About Intrepid
Since 1995, Intrepid has found a way to succeed for clients even when others have failed. This encompasses applying innovative thinking and a gritty execution to every project. Intrepid is now recognized both locally and nationally as a leader in communication services. The only Utah firm to be awarded a Bulldog award in 2008, Intrepid began as a single-client shop, but now boasts a client roster which includes companies and organizations from the transportation, travel and tourism, hospitality, consumer products, real estate and general business sectors. To learn more about Intrepid, visit www.intrepidagency.com.
About Consumer Capital Partners
Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting. To learn more about CCP, please visit www.consumercp.com.
Intrepid, Salt Lake City
Nathan Schwebach, 801-721-9100 (cell)
nschwebach@intrepidagency.com
