NEW YORK, April 3, 2008 /PRNewswire/ -- The Internet Content Syndication Council (ICSC) announced today that it has grown from seven to 32 members since its inception in October 2007. Andrew Susman, president of Studio One Networks and founding chairman of the Council, announced that Procter & Gamble, NBC Universal's iVillage, Google, AT&T, Brightcove, NATPE, HealthDay, and The Associated Press recently joined the organization. They augment a membership roster that also includes advisory board members Carat, CBS Television Stations Digital Media Group, About.com, Pheedo, Mochila and Studio One Networks. (For a full list of organizations involved with the ICSC, please visit http://www.internetsyndication.org/membership.html)
Internet Content Syndication, which involves the selective placement of content on multiple Internet destinations, is increasingly seen as an important solution to the problem of audience fragmentation in a rapidly expanding Internet environment. The ICSC was formed to help guide the development of this industry and to increase understanding of its benefits to various user groups. To that end, Mr. Susman noted that a white paper will be released this quarter which establishes agreed-upon definitions of key industry terms and demonstrates how it serves the advertising, media and consumer communities.
In addition, the ICSC has formed four work group committees to help guide industry development in several critical areas. According to Susman, "Our ICSC work groups involve key executives from the leading companies involved in content syndication. We welcome all parties to the dialogue." The work groups include:
-- Advertising Work Group Chair - Bill Flitter, Pheedo
-- Licensing Work Group Chair - Dan McKillen, HealthDay
-- Measurement Work Group Chair - Rick Klau, Google
-- Video Work Group Chair - George Conlow, Brightcove
About the Internet Content Syndication Council
Founded in October 2007, the Internet Content Syndication Council (ICSC) is a central source of information for companies that are actively engaged in Internet Content Syndication. On behalf of its members, the ICSC promotes the growth of the Internet Content Syndication industry by improving understanding of what Internet Content Syndication is and how it acts as a means of revenue generation for digital publishers, as a mode of marketing for advertisers and as a system of quality content provision to consumers and networks alike. ICSC members include over 30 representatives from leading advertising, technology and media organizations. For further information on the ICSC, please visit http://internetsyndication.org/ .
For further information, please contact:
Michael Blumberg - Tel. 212.213.2332 x 206
E-mail: michael.blumberg@internetsyndication.org
Alan Baker - Tel. 212.213.2332 x 209
Internet Content Syndication Council
