WASHINGTON, May 28 DC-Aptify-IFA-selects
WASHINGTON, May 28 /PRNewswire/ -- The International Franchise Association
(IFA), a membership organization of franchisors, franchisees and suppliers
that works to enhance, promote and protect the franchise industry, has
selected Aptify's Association Management Software (AMS) solution.
IFA Director of Information Systems Jason Yusko said that after an
extensive due diligence process, Aptify was selected as the association's data
management partner.
"We had very specific requirements that were above and beyond what most
software systems could provide," Yusko said.
Aptify's best-practice functionality and extensible platform really makes
an impact. Yusko said that flexibility was a critical area as IFA required a
system that could grow with them over time. Aptify's Product Roadmap
demonstrated that the company had carefully planned future enhancements, and
that the architecture is designed to accommodate changing business needs.
Ease of use was also a critical area for IFA. The Advertising module
provides complete tracking of advertising sales, including publications,
versions and frequency of ad run, a detailed history of ad size, color,
caption or text to identify the ad, with special position and placement
requests for complete account history, and the ability to track sales quote
and rate card amounts, agency discounts and override prices. "With most
systems, Advertising is an afterthought." Yusko said. "Aptify had invested
time, thought and resources into their Advertising module."
IFA will use Aptify to improve their Business Intelligence capabilities so
that they can better track their Return-On-Investment (ROI) and streamline
processes and delete duplicate work via Aptify's Business Process Automation
capabilities.
About International Franchise Association
The International Franchise Association, the world's oldest and largest
organization representing franchising, is the preeminent voice and
acknowledged leader for the industry worldwide. Approaching a half-century of
service with a growing membership of more than 1,300 franchise systems,
10,000-plus franchisees and more than 500 firms that supply goods and services
to the industry, IFA protects, enhances and promotes franchising by advancing
the values of integrity, respect, trust, commitment to excellence, honesty and
diversity. For more information, visit the
IFA Web site at http://www.franchise.org.
About Aptify
Since its inception in 1993, Aptify has grown to be a leader in enterprise
application software. Aptify provides many business solutions including
membership management, subscription and publication fulfillment, exposition
and meeting management, and e-Business. Aptify software offer greater
flexibility, rapid implementation, high scalability and lower cost of
ownership.
Aptify Membership, one of Aptify's business solutions, is the most
technologically advanced membership and customer management system available
today. Aptify Membership meets the needs of associations, non-profits and
other member-based organizations of all sizes with a comprehensive suite of
business applications and integrated e-Commerce and Web-enabled applications.
Aptify is headquartered in Washington, D.C. and maintains offices in Chicago,
California and Pennsylvania. Aptify has an active international partner
presence in Australia, the United Kingdom, Canada, Denmark, Hungary and
Finland. Aptify was recognized twice by the Inc. 500 as one of the fastest
growing privately held companies headquartered in the United States.
CONTACT INFORMATION
Katie Kowalsky
Marketing Communications Manager
Tel: (312) 474-6112
Email: katie.kowalsky@aptify.com
http://www.aptify.com
SOURCE Aptify
