TAIPEI, Taiwan - (Business Wire) Insyde® Software (GTSM: 6231), a leading provider of UEFI-based BIOS for the mobile computing industry, today announced the official opening of Insyde Market, a first-of-its-kind applications store designed exclusively for netbook computer users running Google’s Android operating system. Google’s Android, originally designed for mobile phones is now being used as an “instant-on” environment for netbook computers. Insyde Market is an online application store that provides Android applications validated for netbook computers. Other markets offer Android applications for mobile phones, but no other market is providing Android apps specifically for personal computers.
The Insyde Market is being launched to support netbooks that run Google’s Android. Earlier this month, Acer released versions of their hugely successful “Aspire One” netbook with a dual-boot configuration supporting both Microsoft® Windows® and Android. Android provides the instant-on environment for quick access to the internet, and will run the many applications that can be downloaded from the Market. It’s expected that other notebook and netbook makers will offer Android-based products as well.
“Over the coming months, a wide range of applications will become available,” said Jonathan Joseph EVP at Insyde Software. “This will help to fulfill the promise of simplicity, openness, and limitless possibilities of Android on netbooks that smart-phone users enjoy today,” added Joseph.
Prior to today’s launch, Insyde Market has been selectively promoting the site to application developers making them aware of the growing market for their applications. The result is that innovative, fun and productivity-enhancing applications ranging in categories from Education, Entertainment, Health, Lifestyle, News, Shopping, Social Networking, Travel and much more are available today at www.insydemarket.com.
Google Android application developers are encouraged to join the growing ranks of Insyde Market developers by registering at http://developer.insydemarket.com and upload their applications to the Market. Currently, Insyde Market is only accepting applications offered for free, but early next year this will expand to paid-for applications. Developers that join Insyde Market can reap important benefits including:
- Expanded market opportunity beyond smart-phones
- Leverage the development effort over multiple device categories
- Gain additional recognition and awareness
Registered Insyde Market developers can take advantage of an emulation test environment known as “MATE” (My Android Test Environment) that allows applications written for Google Android phones to be installed and tested on x86-based computers.
About Insyde Software
Insyde Software, the parent company of Insyde Market, is a leading global provider of UEFI BIOS, Instant-On operating environment software and engineering services for companies in the desktop, mobile, server and embedded computing industries. Founded in 1998, the company is publicly held and headquartered in Taipei, Taiwan with U.S. headquarters in Westborough, MA. Insyde Software’s customers include the world’s leading mobile computer, server, and embedded systems manufacturers.
Insyde is a registered trademark and Insyde Market is a trademark of Insyde Software. Google is a registered trademark and Android is a trademark of Google Inc. Other company and product names mentioned herein may be trademarks or registered trademarks of their respective holders.
Insyde Market
Betty Huang, +886-2-6608-3688 x3639
betty.huang@insydemarket.com
or
Insyde Software
Stephen Gentile, +1-508-599-3999 x111
stephen.gentile@insydesw.com
