SACRAMENTO, CA -- 05/07/08 --
InsWeb Corp. (NASDAQ: INSW), a leading
online insurance marketplace, today announced the sale of its two millionth
lead through its AgentInsider® Auto & Home Lead Program. Since
AgentInsider was launched in September 2005, the Company has tracked the
number of leads distributed to agents. The first million leads delivered by
the AgentInsider network took 21 months and the second million leads were
delivered in 10 months.
On April 29, 2008, Florida Allstate® agent Nick DeRosa was the recipient
of the two millionth lead. "70% of my leads come from AgentInsider®," Mr.
DeRosa stated. "One of the features I really like about AgentInsider is the
helpful customer service department. Anytime I have a question about my
account, I give AgentInsider customer support a call and get the
information I need." Like many other participating agents, DeRosa has
someone in his office dedicated to working the AgentInsider leads. "Having
an employee dedicated to working the leads helps ensure that we contact the
consumers right away, improving our chances of making the sale."
Jaimie Pickles, President and Chief Operating Officer of InsWeb®, stated,
"The increased success of the AgentInsider® online lead program is due to
three trends. First, more than ever, consumers are starting the insurance
shopping process online. Second, more insurance carriers are supporting
their agents' online marketing efforts and expenditures. Third, agents are
integrating more online marketing strategies into their marketing mix. The
sale of our two millionth lead underscores these important trends. Agents
are recognizing the need to market themselves on the Internet, and they
view AgentInsider as a cost effective way to establish an online presence
and grow their business."
AgentInsider® was launched by InsWeb® in September, 2005 to enable
local and regional agents to leverage InsWeb's online marketing power and
gain access to consumers shopping for their insurance at InsWeb. Designed
with the local agent in mind, AgentInsider gives the agent control over
price, territory, volume, and profile of consumers that they seek. More
information regarding AgentInsider can be found at www.agentinsider.com.
About InsWeb
InsWeb (NASDAQ: INSW) enables consumers to compare multiple, actionable
quotes for auto, term life, health, homeowners, renters and condominium
insurance offerings from many of the nation's highly rated insurers. The
top-rated online insurance marketplace also provides live customer service,
interactive tools and independent research. Headquartered in Sacramento,
Calif., InsWeb is accessible at www.insweb.com.
For further information regarding InsWeb Corporation, please review the
Company's filings with the Securities and Exchange Commission, including
Quarterly Reports on Form 10-Q and Annual Reports on Form 10-K, and in
particular Management's Discussion and Analysis of Financial Condition and
Results of Operations.
"INSWEB" and "AGENTINSIDER" are registered service marks of InsWeb
Corporation. All marks above are those of InsWeb Corporation, except for
those of insurance insurers, brokers, agents, industry organizations,
financial institutions, online partners, service providers, other mentioned
companies and educational institutions, which are the marks of their
respective entities.
Contact:
Kiran Rasaretnam
InsWeb Corporation
916-853-3345
Email Contact
