STAMFORD, Conn. - (Business Wire)
InsightExpress, a leading digital marketing research firm, announced today the expansion of its Digital Media Measurement team with the appointments of Lauren Coyne as Director of Agencies, East Coast, Kyle Gollins as Senior Account Executive, Media & Publishing, East Coast and Kathy Benigo as Southwest Regional Manger. All appointments are effective immediately.
Lauren Coyne: Director of Agencies, East Coast, Digital Media Measurement
In her new position, Coyne will be responsible for all East Coast agency business, including setting the strategy and direction for relations and solutions, within the Digital Media Measurement sector. Coyne joins InsightExpress from NBC Universal where she held the title of Account Executive, Digital Media. In this role, she orchestrated cross platform/property initiatives including on-air, online, mobile and emerging media, produced new agency and advertiser relationships, and forged new business partnerships. Coyne graduated from Bucknell University and currently resides in Darien, CT.
Kyle Gollins: Senior Account Executive, Digital Media Measurement
In his new position, Gollins will be responsible for developing sales strategy and new business for media and publishing clients within the company's Digital Media Measurement sector.
An InsightExpress veteran, Gollins was originally hired by the company in 2004 and most recently held the position of Senior Account Executive, Advertising & Media. In this role, he focused mainly on new business development within the media and publishing industries. Gollins returns after a year spent pursuing opportunities in the sample solutions industry. During this time, he held the position of National Accounts Manager at Survey Sampling International where he managed an account base targeting marketing research and advertising companies in the Chicago and Dallas areas. Prior to InsightExpress, Gollins held a research and business development position at DiscoverWhy Inc. He graduated from State University of New York at Albany and currently resides in Wappingers Falls, NY with his wife, Monica.
Kathy Benigo: Southwest Regional Manger, Digital Media Measurement
Benigo will be responsible for managing existing business and cultivating new business with publishers, advertising agencies and clients within the Digital Media Measurement sector across Los Angeles, Arizona, New Mexico and Texas. Benigo joins InsightExpress from Walt Disney Internet Group where she held the position of Account Executive and managed several cross platform/integrated programs across Disney’s online, TV, Radio, Print and Park and Resort properties. Prior to her time at Disney.com, Benigo managed the West Coast for CarsDirect.com and was an Account Executive for CondeNast and DoubleClick. Benigo graduated from The University of Texas and currently resides in Los Angeles with her husband, Sam, and two boys, Michael and Steven.
Drew Lipner, SVP, Group Director, Digital Media Measurement commented, “It’s with great excitement that we welcome Kyle, Lauren and Kathy to InsightExpress. They are all high quality individuals with accomplished track records who have demonstrated a particular passion for digital media measurement.”
About InsightExpress
InsightExpress is a leading provider of high-quality, digital marketing research and plays a preeminent role in the measurement of advertising effectiveness across online, mobile and other media. Through its patented technologies, proprietary solutions, world-class expertise and time-tested research principles, InsightExpress transforms the way advertisers, agencies, publishers and researchers optimize their marketing activities. InsightExpress is headquartered in Stamford, CT, with offices in San Francisco, New York, and Los Angeles. For more information, visit www.insightexpress.com or call 203-406-3233.
InsightExpress
Diane Reid, 203-978-2303
dreid@insightexpress.com
