LOS ANGELES, Oct. 6 CA-Lastdays-Ecofriend
LOS ANGELES, Oct. 6 /PRNewswire/ -- Lastdays, the socially conscious
clothing company with operations in Philadelphia and Los Angeles goes green
with the release of its 2009 eco-friendly fashion line
(http://www.lastdayswear.com).
"We've always wanted to go green with our brand and go beyond the norm,"
according to James Freeman, Co-Owner/Chief Marketing Officer of Lastdays.
"Due to the high demand of our apparel within the past two years, our
customers have shown a real interest in responsibly produced clothing, one
that utilizes organic agricultural alternatives and water/soy-based ink to
conventional chemicals."
According to the Sustainable Cotton Project, "a single t-shirt made from
one hundred percent organic cotton saves one-third of a pound of synthetic
fertilizers and farm chemicals."
Lastdays is governed by its beliefs that there are socially responsible
ways to produce its products. Lastdays hopes to encourage the next generation
of fashion designers to use organic cotton and creative printing techniques
that are less harmful to the environment. Lastdays customers can now feel good
about what they wear knowing that they are making a difference to reduce
environmental impacts.
Perhaps within the next five to ten years, most clothing manufacturers
within the United States will transition towards sustainable and organic
fabric as the demand for responsibly produced clothing grows. Lastdays
understands that organic apparel alone will not solve our climate problems as
the challenges are enormous. Lastdays has taken the initiative to reduce its
carbon foot print as a business involved in the fashion industry; and has gone
a step further by donating 1% of sales to environmental organizations to
combat climate change around the world. To be able to do this, Lastdays has
partnered with One Percent For The Planet to facilitate and hold the company
accountable. Since 2002, One Percent For The Planet has inspired members of
the business community to contribute 1% of sales to environmental groups
around the world.
About Lastdays
Lastdays is a socially and environmentally conscious clothing company
spreading its message visually through fashion. When customers wear the
Lastdays brand, they become advocates and communicate its message to others.
The Lastdays barcode is in a sense one's membership seal which is branded on
all Lastdays apparel. Most of Lastdays' designs depict messages and tells
stories of issues facing humanity: People Positive, Earth Positive.
Contact: Toll Free: 800-939-9498
Direct: 866-927-9997
For more information, please visit www.lastdayswear.com
SOURCE Lastdays Clothing
