Innovation Movement Launches Threadless Design Challenge Inspired by Technology

Designers are asked to depict technology innovations of the past, present or future, depending on how they are inspired by the challenge. The national grassroots Innovation Movement has mobilized more than 35,000 Americans in support of innovation-friendly public policies such as international trade, alternative energy and broadband, that advance the U.S. innovation economy.

“Design, creativity and imagination are inherent in the innovation process,” said CEA President and CEO Gary Shapiro. “We’re excited to see how the Threadless design community envisions innovation as an aspect of technological invention, economic change and public policy.”

Designs are scored on a scale of zero to five by members of the Threadless.com community, which has two million registered users. In addition to a round-trip plane ticket and pass to the International CES, the winner will receive a three-day stay at the Wynn hotel, a $500 Threadless gift certificate, $2,000 in cash, and a Flip video camera to document the trip.

"Threadless nurtures a global community of innovative artists, professional and amateur alike, constantly powering the awesome designs that become tees,” said Threadless Marketing Manager Bob Nanna. “Partnering with CEA for this challenge is a perfect way to tap into their creative minds to develop something exciting for the CES and for Threadless!"

More than 50 designers have already entered the challenge, which ends on November 15, 2009. To compete, visit: http://www.threadless.com/loves/innovation.

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES – Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA’s industry services. Find CEA online at www.CE.org.

UPCOMING EVENTS

• CES New York Press Preview featuring CES Unveiled @ NY
  November 10, 2009, New York, NY
• Future of Television East
  November 18-19, 2009, New York, NY
• 2010 International CES
  January 7-10, 2010, Las Vegas, NV
• Greener Gadgets
  February 25, 2010, New York, NY

Consumer Electronics Association
Meghan Henning, 703-907-7654
mhenning@CE.org
www.CE.org
or
Megan Pollock, 703-907-7668
mpollock@CE.org