DÜSSELDORF, GERMANY -- 05/29/08 --
InfoPrint Solutions Company, a joint
venture between IBM and Ricoh, today announced that SAS® Customer
Intelligence is part of its suite of TransPromo solutions. This addition
enables marketers to create timely and targeted transactional documents for
their customers and marries InfoPrint's strengths in document production,
color and system integration with SAS expertise in
customer and
business
intelligence, as well as
predictive
analytics.
The InfoPrint TransPromo Consulting Practice, launched in March, is teaming
with SAS, the recognized leader in business intelligence and predictive
analytics software, to facilitate this new solution. SAS Customer
Intelligence enables organizations to deepen their customer relationships
and improve their bottom line. Together, SAS and InfoPrint enable CMOs to
optimize marketing returns by delivering targeted messaging to retain,
cross-sell and up-sell to customers across marketing and operational
channels, such as print production, direct mail, email and other online
channels.
"The market is waking up to the potential revenue streams offered by
TransPromo. By further bolstering our portfolio with the addition of the
SAS Customer Intelligence offering, we make a more compelling proposition
for those enterprises who haven't yet taken initial steps in TransPromo,"
said Sandra Zoratti, Vice President, Strategic Business Development for
InfoPrint. "By combining scalable technology and proven consulting
services with SAS analytics, we are educating customers on the benefits of
TransPromo and showing new audiences how to transform their marketing
campaigns."
The suite of TransPromo solutions also includes InfoPrint 5000 with AFP
support, InfoPrint ProcessDirector (IPPD) and best-of-breed software
offerings from Mapping, StreamServe, Exstream and Prinova.
InfoPrint recently announced its significant relationship with the Chief
Marketing Officer (CMO) Council, which includes a new thought leadership
initiative, "Precision Promotion: Timely, Targeted and Trackable." This
research aims to identify best practices for integrating transactional
print and electronic communication with promotional marketing to leverage
the value and effectiveness of statement merchandising.
The InfoPrint Suite of TransPromo Solutions
The InfoPrint 5000 is a state-of-the-art full-color, continuous forms
inkjet drop-on-demand printing system with high print quality, even at high
speeds. With the InfoPrint 5000, businesses can use color to make
TransPromo communications even more attention-grabbing and effective. Added
to this, new InfoPrint 5000 models support the new AFP Color Management
Architecture (CMA), guaranteed to provide accurate and consistent color
rendering.
InfoPrint's TransPromo software solutions comprise of IPPD which provides a
scalable output management workflow system and InfoPrint Manager (IPM)
which optimizes database analytics, statement design and composition and
direct marketing content from one, centralized suite of software solutions.
It also integrates leading software solutions in data analytics and
document design and composition with best-of-breed offerings from partners
Prinova, Mapping, StreamServe and Exstream.
TransPromo Consulting Practice
InfoPrint's worldwide TransPromo Consulting Practice offers professional
services that assist in the assessment and analysis of current marketing
campaign, data analytics and print infrastructures. It also offers
recommendations on steps to achieve an effective and efficient TransPromo
environment. Added to this, the recently announced expanded InfoPrint
maintenance team helps incorporate all new software and hardware into
existing IT infrastructures, and provides premium ongoing support, helping
to maximum the success of TransPromo solutions.
For more information on InfoPrint's suite of TransPromo solutions, or to
find the please visit https://www.infoprint.com/transpromo. To find out
more about TransPromo visit www.the-dma.org/,
http://store.infotrendsresearch.com/product_p/82828.htm and
www.cmocouncil.org
InfoPrint Solutions Company
InfoPrint Solutions Company, headquartered in Boulder, Colorado, brings to
market the advantages IBM and Ricoh have in the development, manufacturing,
marketing and building of strategic solutions for customers, creating a
growth-oriented global enterprise that is strategically focused on the
output market.
The InfoPrint Solutions Company portfolio includes solutions for production
printing for enterprises and commercial printers as well as solutions for
office workgroup environments and industrial segments. The company offers
customers the highest quality output solutions that optimize productivity
by providing efficient workflow and, at the same time, delivering low cost
of ownership and high return on investment. The heritage of InfoPrint
Solutions Company includes the development of the IBM Advanced Function
Presentation (AFP) Architecture -- now an industry standard -- and
Intelligent Printer Data Stream (IPDS), which has since become the standard
for mission critical business printing. The company also leads the industry
in print management solutions with both InfoPrint Process Director and
InfoPrint Manager. Please visit www.infoprint.com for more information.
Media and Industry Analyst Contacts:
Gemma Craven / Rachel Postlethwaite
Breakaway Communications for InfoPrint Solutions Company
Email Contact / Email Contact
+1 917 640 6423 (at drupa)/ +44 7949 88 3636 (at drupa)
