- PointRoll clients will now have the ability to run rich media advertising campaigns across the Google content network - CONSHOHOCKEN, Pa., May 19
CONSHOHOCKEN, Pa., May 19 /PRNewswire/ -- PointRoll, the leading provider
of rich media technology solutions, announced today that the company has
joined with Google to enable PointRoll's advertisers to run rich media ad
campaigns across the Google content network, one of the world's largest
advertising networks. PointRoll clients can now take advantage of the
company's full-service offering, including creative services, targeting, and
extensive tracking and measurement capabilities on a significantly expanded
number of websites. PointRoll currently provides its interactive capabilities
and engaging brand-building formats to 65% of the Fortune 100, and now its
clients can integrate the Google content network into their rich media
campaigns.
"Google's move to open up its network to PointRoll is a win for everyone
involved," said Jason Tafler, CEO, PointRoll. "PointRoll advertisers now have
the option to run creative, engaging and effective rich media campaigns on the
world's largest ad network. Using PointRoll's precise targeting technology and
measurement capabilities, advertisers are able to reach their desired audience
with the most relevant and salient messages, and definitively analyze campaign
effectiveness. Additionally, this signals Google's commitment to creating a
truly agnostic environment that, in the end, creates the best experience for
users and advertisers."
The Google content network encompasses hundreds of thousands of websites,
including premium publishers and long-tail niche sites. Google and PointRoll
worked together to ensure that the ads served to the Google content network
meet Google's policies and specifications. After completing Google's
certification process, PointRoll's sophisticated targeting technologies can
now optimize the breadth of Google's sites and categories, matching
advertisers' messages to the users who find them most relevant.
"We are thrilled that Google has decided to open up the network to
PointRoll rich media," said Darren Herman, Head of Digital Media at The Media
Kitchen. "PointRoll's ability to develop and implement new and innovative
technology has allowed us to consistently deliver engaging campaigns to our
clients. Measurement and analytics are consistently evolving and interaction
and engagement are hot topics that we're addressing at The Media Kitchen.
PointRoll has allowed us to go beyond the click [CTR], and now we can continue
to drive our clients' messages to the Web's largest audience."
The Google content network joins the more than 3,000 online
publishers-including elite sites such as AOL, MSN, Yahoo! and The New York
Times-that leverage PointRoll rich media to provide powerful, engaging brand
experiences to users. PointRoll's unparalleled service ensures that its ads
seamlessly integrate on the many sites with which the company works.
Companies such as Ford, Sears, Cadbury-Schweppes, Toyota, CVS and
McDonald's turn to PointRoll not only because it proactively offers
best-in-class solutions that enable more engaging, effective online
advertising, but also because it consistently outmatches the competition with
its full-service approach and ability to solve complex problems.
About PointRoll
PointRoll, a wholly-owned subsidiary of Gannett Co., Inc. (NYSE: GCI),
offers a solution to the limited performance of standard banner ads by
effectively bringing a mini web site to the user without requiring a click.
PointRoll's superior rich media technology and service enable advertisers to
connect with consumers by creating an interactive online environment that
generates conversion. With interactive features such as streaming video,
polling, instant e-mail, data collection and more, marketers can easily create
and deliver ads that build brand awareness and drive sales. The result: great
creative controlled by the user and improves ad effectiveness-without the
negative experience associated with intrusive technologies. Additionally,
PointRoll delivers comprehensive, real-time reporting that definitively
illustrates return on investment. For more information, please visit
www.pointroll.com.
SOURCE PointRoll
