PHOENIX, AZ -- 11/04/09 --
Fast-growing Arizona Blinds, Arizona's highest
market share window treatments company, with offices in both Phoenix and
Tucson, has made the decision to engage top mid-sized marketing agency Zion
& Zion to further leverage and expand its market leading position.
Mike O'Daniel, Owner and President of Arizona Blinds, stated, "With
compounded annual growth of nearly 150% over the past several years, it was
time to bring in the heavy hitters on the marketing and advertising side.
Doing things in-house was fine for a while, but quite honestly, our time is
best spent increasing sales closure rates and providing top-quality
customer service than it is on developing and executing our own
advertising, PR and marketing campaigns. That said, I wasn't about to turn
our advertising and marketing over to just another creative shop. My own
personal background is in corporate America, and I have a strong analytical
bent. The capabilities of Zion & Zion when it came to advanced marketing
analytics such as demographic mapping analysis, ROI and lead tracking, and
the proprietary internet marketing tools that they have developed made them
the best fit. It's not often that you find an advertising agency and public relations firm so well
balanced and integrated when it comes to both analytics and creative."
Zion & Zion CEO Aric Zion stated, "Mike O'Daniel is the kind of client that
we dream of. Analytical in nature, not easily wowed by creative alone, and
with the business savvy and focus that it takes to grow a business in a
down economy. When I reflect, I have to say, that's Zion & Zion's nature
as well and why we are such a good match for Arizona Blinds."
For more information on Zion & Zion, please visit the company's website at
www.zionandzion.com. For more information on Arizona Blinds, please visit
the company's website at www.azblinds.com.
About Arizona Blinds:
Arizona Blinds, named to the 2009 Inc. 5000 list as number 38 of the
fastest-growing private companies in Arizona, has been helping homeowners
and commercial property owners with blinds, shutters and window covering
needs throughout Arizona for over 16 years.
"Nobody sells more shutters than we do, and it isn't by accident," is the
motto Arizona Blinds stands by. The company has in-home consultants
throughout Phoenix and Tucson as well as an extensive line-up of products
from draperies, blinds, shutters and roman shades to sunscreens and window
tinting. Prior to any installation, Arizona Blinds will consult, measure,
and provide customers with a free estimate. For more information please
visit Arizona Blinds at www.azblinds.com.
About Zion & Zion:
With operations based out of Phoenix and Atlanta, Zion & Zion is a full
service marketing strategy, advertising, public relations, and interactive
marketing firm. Zion & Zion has clients across a broad range of industries
and verticals including: Health & Wellness, Hospitality & Entertainment,
Retail, Real Estate & Development, High Tech & Engineering and Home
Improvement.
Zion & Zion differentiates itself through superior creative and long
executive experience in marketing strategy as well as a truly integrated
approach to marketing and advertising built upon the firm's capabilities to
provide almost all services in-house.
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Media Contact:
Ashley Oakes
480-751-1007 (x114)
Email Contact
Zion & Zion
www.zionandzion.com
