Imperial Brands, Inc. Retains The Gab Group for Launch and Promotion of First Vodka Brand Made From Florida Oranges
|
| Posted
:
Mon, 06 Jul 2009 09:20:26 GMT |
| Author
:
The Gab Group |
| Category
:
Press Release |
| News Alerts by
Email ( click
here ) |
|
|
|
|
BOCA RATON, Fla., July 6 AgencyRoster-The-Gab
BOCA RATON, Fla., July 6 /PRNewswire/ -- Imperial Brands, Inc., a U.S. subsidiary of Belvedere S.A., has retained Boca Raton-based, award-winning PR firm The Gab Group to launch and market a new, one-of-a-kind vodka made from Florida oranges, crafted in Florida. 4 Orange Premium Vodka will be a super-premium product distilled from four distinct varieties of Florida oranges. The brand will be introduced to duty free, off-premise retailers and Florida restaurants later this year.
"We are excited to promote such an innovative vodka brand that will encompass world-class quality with homage given to Florida heritage," says Michelle Soudry, The Gab Group PR director.
"We chose The Gab Group to promote 4 Orange Premium Vodka because of their out-of-the-box public relations creativity and for the agency's ability for superior in-house design work, branding, media relations and event capabilities," explains Vice President, Marketing and Business Development of Imperial Brands, Inc. Timo Sutinen.
"It was imperative for us to have a well-rounded PR firm with a proven track record and a strategic mind-set to launch this phenomenal brand that will captivate Floridians and global markets," said Sutinen.
Imperial Brands, Inc. is an importer and marketer of fine wines and spirits headquartered in Palm Beach Gardens, FL. The company entered the spirits market in 2007 when it successfully introduced Sobieski Vodka to the U.S., which is currently one of the top selling vodkas in the world. Imperial Brands, Inc. owns Florida Distillers Co. with two production facilities located in Florida where 4 Orange Premium Vodka will be made. Belvedere S.A. operates production and distribution units in Poland, France, Bulgaria, Lithuania and the United States and additionally owns subsidiaries in Russia, Canada, Spain, Scandinavia and Brazil. For more information, visit www.ibrandsinc.com.
The 4 Orange Premium Vodka campaign will consist of a multi-city introduction in key beverage markets with various tasting events and a subsequent advertising campaign. For more information, contact Jennifer Pearson at The Gab Group, 561-750-3500 or email jennifer@thegabgroup.com
About The Gab Group
Founded in 2004, The Gab Group is a unique brand communications agency specializing in streamlined services for local and national lifestyle accounts. The agency's broad scope of services includes brand-focused PR, creative marketing and exceptional special events. For more information, visit www.thegabgroup.com.
SOURCE The Gab Group
|
Copyright © 2008
PR Newswire. All rights reserved.
|
|
|
|
|
Related
News
Survey Finds Slight Improvement in Corporate Governance Among Hong Kong-Listed Companies Hong Kong, Nov 26, 2009 - (ACN Newswire) - A survey on the corporate governance standards of companies listed in Hong Kong conducted by The Hong Kong Institute of Directors ("HKIoD") and Hong Kong Baptist University ("HKBU") found a slight improvement in the quality of corporate ...
Shaw Festival Film Series Line-up at Festival Theatre Announced
Film fests Niagara-on-the-Lake events feature festival favourites and revealing docs at the Shaw Festival throughout December and January./I/P
PNiagara-on-the-Lake, Ontario (PRWEB) November 26, 2009 -- Continuing its partnership with The Film Circuit, a branch of the Toronto Internation...
Consumers Using Recession Shopping Habits to Survive Christmas
LEEDS, England, November 26 /PRNewswire/ -- In the run up to the festive
season, shoppers wanting to avoid spending heavily at Christmas are using the
shopping habits they have learnt from the recession, for example, turning to
voucher codes sites such as...
Deltek Concludes Second Annual EMEA Customer Conference
New customer win announcements and customer case studies highlight the event/I/P
PLondon, UK (Vocus) November 26, 2009 -- a href= http://www.deltek.com onclick= linkClick( this.href ); target= _blank title= Deltek, Inc. Deltek, Inc./a (Nasdaq: PROJ), the leading provider of ent...
Research and Markets: In The First 8 Months of 2009, the Output of Solid Waste Disposal Equipment Reached 3102, Up 2.15% DUBLIN -
Research and Markets (
Swedish EcoEnergy Scandinavia AB Signs MOU with Chinese Changzhou Xinbei Government and Jiangsu Guoyu Electric Co to Build a Waste-to-Energy Facility STOCKHOLM -
Today at the Swedish Department of Foreign Affairs, Swedish EcoEnergy
has signed a memorandum of understanding with Changzhou Xinbei District
Government and Jiangsu Guoyu Electric Co Ltd. regarding building local
waste-to-energy facilities in the Changzhou Xinbei district. This i
Safe and Secure Online Gaming at CasinoClassic.com
LAS VEGAS, November 26 /PRNewswire/ -- Despite the ever-growing
popularity of the online casino, the number one reason for would-be players
not making the step into the profitable virtual world of online blackjack,
roulette and poker is security. Since tr...
|
|
|
|
|
|
|
|
|