REDWOOD SHORES, Calif. - (Business Wire) PureDepth, Inc. (OTC: PDEP) a global leader in next-generation display technologies and the pioneer of Multi-Layer Display (MLD
TM) technology, today announced the first commercial implementation of its technology by longtime partner IGT (
www.IGT.com), a global company specializing in the design, development, manufacturing, distribution and sales of computerized gaming machines and systems products.
IGT today announced the market launch of its REELdepth™ (www.IGT.com/ReelDepth) family of games, which are powered by PureDepth technology. The initial game rollout includes nearly 70 of IGT’s familiar, top-performing classics, as well as several new AVP® (Advanced Video Platform) themes. In the fall, IGT intends to release the long-awaited Indiana Jones™ and the Last Crusade™ MegaJackpots® Slot, which debuted at the 2007 Global Gaming Expo (G2E).
“This is a very significant day for PureDepth, since we believe it underscores the commercial viability of PureDepth’s MLD technology and demonstrates that MLD technology can be deployed by partners seeking to significantly enhance existing products or drive the rollout of new, exciting applications,” said Jonathan McCaman, President of PureDepth.
The integration of MLD technology into IGT’s product line yields a high-quality gaming experience, but also drives significant operator efficiencies. Because game and reel configuration are now dictated by players from their seats, operators who invest in REELdepth™ games no longer have to budget to change glass, change reel strips, or physically relocate and remove machines on the floor. REELdepth™ games have virtual reels that mimic the look and vibration of their mechanical counterparts, so traditional slot players are expected to feel comfortable playing them.
“It’s nice to be able to give operators something they can’t find anywhere else in the industry,” said Ron Rivera, IGT Vice President of North American Sales. “Because we’re the only gaming machine manufacturer offering this flexibility, our sales department receives calls regularly from slot directors wanting REELdepth™ games on their floors.”
PureDepth believes that the launch by IGT is a successful milestone in an ongoing partnership between the two companies. Since early 2007, PureDepth’s technical staff has worked in close collaboration with IGT’s development team on hardware design, manufacturing support, and software development to ensure a successful product introduction. “IGT’s rollout of their REELdepth™ family also underscores the tremendous partnership between the two companies, and our ability to work closely with licensees to ensure the successful execution of their product development and launch goals,” concluded Mr. McCaman.
About PureDepth
PureDepth (www.puredepth.com) is an innovative technology company transforming the visual display experience by delivering award-winning MLD technology. Backed by 51 approved patents and over 80 pending patents, this breakthrough in visualization is the first display technology that provides Actual DepthTM. The Company has a worldwide licensing agreement with Samsung Electronics Corporation (KSE:005930) (LSE: SMSN), a sales, marketing and distribution license agreement with Sanyo Corporation (NASDAQ: SANYY) in Japan, a worldwide licensing agreement with International Game Technology (NYSE: IGT) and business opportunities in broad consumer markets. Founded in 1999, the Company is headquartered in Redwood Shores, California, with a research and development center located in New Zealand and offices in Japan.
Forward-Looking Statements
This press release contains certain statements that are "forward-looking statements" and includes, among other things, discussions and disclosures of the Company's expectations for the use of its technology and market for its products, and the likelihood of any resulting products to become widely accepted by the marketplace. Words such as, but not limited to, "may," "likely," "anticipate," "expect" and "believes" indicate forward-looking statements. Although PureDepth believes that the expectations reflected in these forward-looking statements are generally reasonable, it can give no assurance that such expectations will ultimately prove to be correct or materialize. All phases of PureDepth's business and operations are subject to a number of uncertainties, risks and other influences, most of which are outside its control, and any one or combination of which could materially and adversely affect the results of the Company's operations, and whether any forward-looking statements contained herein ultimately prove to be accurate. Information regarding such risks and uncertainties can be found in the Company's most recently filed annual report on Form 10-KSB, interim report on Form 10-Q and other filings made by PureDepth with the SEC. PureDepth(TM), MLD(TM) and Actual Depth(TM) are trademarks of PureDepth, Inc. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.
PureDepth, Inc.
Media, analysts:
Patrick Van de Wille
FD Ashton Partners
312-533-6704
public-relations@puredepth.com
or
Investor Relations:
FD Ashton Partners, 650-361-0480
investor-relations@puredepth.com
