New white paper addresses research findings on the gap between legal obligations and customer expectations in data breach notification and response BEAVERTON, Ore., Aug. 27
BEAVERTON, Ore., Aug. 27 /PRNewswire/ -- With more than 31 percent of
customers terminating their relationship with service providers who have been
hit with a data breach, ID Experts (http://www.idexpertscorp.com) today
announced the availability of its latest white paper, "Playing by the Rules
Could Cost You Your Customers." The white paper addresses the gap between
legal obligations for data breach notification and customers' expectations,
and offers five tips to companies to retain customer loyalty.
While many states have enacted data breach notification laws, a recent
study by the Ponemon Institute
(http://www.idexpertscorp.com/breach/ponemon-study), sponsored by ID Experts,
found that customers are overwhelmingly unsatisfied with the notification and
response of organizations that have compromised their personal information.
"It is evident that customers are dissatisfied with data breach response
regardless of state notification laws," said Rick Kam, president of ID
Experts. "Organizations need to pay close attention to their customers' needs
during this critical response phase to retain revenue and maintain customer
trust."
To download the free "Playing by the Rules Could Cost You Your Customers"
white paper about data breach notification, visit ID Experts' Web site at
http://www.idexpertscorp.com/breach/whitepaper.
About ID Experts -- Identity Theft Protection & Data Breach Services
ID Experts provides identity theft protection and data breach services for
individuals, corporations and the public sector. Unlike other identity theft
protection service providers that rely solely on credit monitoring, ID Experts
takes a uniquely personal approach to identity protection -- whether it's a
single individual or family, or up to the largest corporations, government
agencies and universities, ID Experts ensures each and every individual
receives protection and recovery assistance. Today, ID Experts protects more
than 3 million individuals nationwide from identity theft. These customers
benefit from ID Experts' team of experienced identity recovery advocates who
have a 100 percent success rate in restoring victims' identities to pre-theft
status. For more information visit http://www.idexpertscorp.com.
SOURCE ID Experts
