IBC to Change Name to Hostess Brands, Inc.

“Hostess has been an important part of Americana for generations, and is synonymous with quality and great tasting treats. It is a name that consumers, customers, and our employees recognize and hold in high regard,” said Craig Jung, Hostess Brands Chief Executive Officer.

“While we considered many potential names – one stood out – Hostess Brands. Hostess is well recognized, trusted and the company’s best-selling brand with more than $1 billion in annual retail sales. Changing our name to Hostess Brands is another important step toward a bright future for our company,” said Jung.

Hostess Brands will continue to bake and deliver products such as Hostess® Cupcakes, Hostess® Twinkies®, Wonder® bread, and Home Pride®, each enjoyed in millions of American households. The Company will also continue meeting changing consumer preferences with innovative new baked goods such as Nature’s Pride®, the first brand of 100% all natural breads available across the country.

The new corporate name is effective November 2, 2009.

About the Company

Hostess Brands, Inc. is one of the nation’s providers of fresh-baked bread and sweet goods, sold under various brand names including Wonder®, Merita®, Home Pride®, Nature’s Pride®, Hostess®, Drake’s®, and Dolly Madison®. The Company is headquartered in Irving, Texas.

Sitrick And Company
Maya Pogoda, 310-788-2850