Houston Texans and Blue Ribbon Join Forces

HOUSTON, Nov. 9 /PRNewswire/ -- The NFL's Houston Texans and Blue Ribbon Bacon and Sausage, the number one brand in the market, jointly announced today an exclusive long term partnership agreement. The agreement includes Blue Ribbon being named the annual sponsor of the TNT rivalry game between the Houston Texans and the Tennessee Titans at Reliant Stadium in Houston. The TNT game this year will be televised by ESPN on Monday Night Football on November 23, 2009.

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Blue Ribbon products which include Texas Traditions Premium Smoked Sausage, Blue Ribbon Sausage and Blue Ribbon Premium Bacon, were also named as the Preferred Sausage's and Bacon for the Houston Texans franchise.

Greg Grissom, the Texans Director of Corporate Development stated "The Houston Texans are proud to have this opportunity to expand our relationship with Blue Ribbon, folks that we know and trust. Combining three Texas traditions, the Houston Texans, Blue Ribbon and Coach Bum Phillips, a Blue Ribbon spokesperson for over 25 years, is a natural fit for us and reflects the deep commitment that the Texans have made to the fans in the Houston community."

Tom Dalton, Blue Ribbon's CEO commented that "For over 50 years the folks at Blue Ribbon have taken great pride in providing Texas consumers high-quality, delicious products. We are excited about this opportunity to partner with our good friends, the Houston Texans, one of the premier franchises in the NFL, and continue to grow our brands and categories with our retail partners and in partnership with a great Texas Tradition, the Houston Texans."

Blue Ribbon Bacon and Sausage Co. through its affiliate, Atlantic Premium Brands, Ltd., (fiscal 2009 (E) revenues of $110 million) and its operations in Texas, Louisiana, and Oklahoma, manufactures markets and distributes high quality food products for customers in a twelve-state region. The Company's offerings include a wide variety of fresh, refrigerated and frozen food products which are sold under leading regional brand names including; Blue Ribbon Bacon, Blue Ribbon Sausage, Texas Traditions Premium Smoked Sausage, Richard's Cajun Foods, Cajun Favorites, Carlton, Country Boy and JC Potter as well as servicing its many retail partners on a private label basis.