STOWE, VT -- 03/02/08 --
hmc2 Advertising, LLC announces the addition of
Bill Patton to its staff. Patton joins hmc2 as the company's lead
strategist for Interactive Services and Online Direct Response.
Patton continues a pattern of working for companies with
numerically-adorned names: prior to joining hmc2, Patton was the Marketing
Director at Concept2 in Morrisville. His experience also includes marketing
positions at Wild Country and Black Diamond Equipment. Patton has
developed public relations and branding campaigns, web development, and
online marketing initiatives for a range of products and ideas. Most
notably, Patton led the development of an online community and loyalty
application for Concept2 that quickly grew to include nearly 100,000 people
from 93 countries. "hmc2 is positioned to help companies leverage the
reach of the web, in combination with cutting-edge advertising and
community marketing, to make a real difference for our customers in
building lasting value for their brands," said Patton. Veronica Williams,
president and managing partner of hmc2 Advertising, said that Patton's
technical expertise will add a new dimension to the media mix for the
agency's clients. "We have long sought to find and exploit new and unique
marketing avenues," she noted, "and Bill has established himself as a
leader in new media marketing while at Concept2. We are very pleased to be
able to bring his vision and creativity to hmc2 partners."
Patton grew up in New York. He earned a bachelor's degree in physics from
the University of Vermont and an MBA from Northeastern University in
Boston. Patton, an avid rock climber in his free time, resides in Underhill
with his two daughters.
hmc2, located in Stowe, Vermont, is a full service-marketing firm that
offers its clients strategic, integrated solutions that create resonance
and incite action. hmc2 is a member of the prestigious American Association
of Advertising Agencies. For more information call 802-253-7141 or log onto
www.hmcstowe.com.
Contact:
Rich Lewis
802-253-7141 x221
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