KING OF PRUSSIA, Pa., June 25 PA-HighPointSolutions
KING OF PRUSSIA, Pa., June 25 /PRNewswire/ -- HighPoint Solutions LLC, a
premier provider of business-driven IT solutions, announced today it has been
selected to develop an Incentive Compensation Plan for a new Benign Prostatic
Hyperplasia (BPH) product currently under FDA approval review. With the
project's completion targeted for late summer 2008, the goal of the
compensation plan is to motivate the field sales force and ensure the
alignment of tactical activities with the product's strategic goals and
budgets.
HighPoint Solutions has partnered with Qforma, the leader in advanced
analytics and predictive modeling for pharmaceutical companies, on the
initiative. Using a physician target universe built from Qforma's iQMap(TM),
HighPoint Solutions will develop the incentive compensation plans for the
launch product across all levels of the organization to drive the product's
success.
"Our client is launching its new product in a crowded marketplace where
the gold standard drug is going generic in 2010. It is crucial that a plan is
developed offering the right balance of motivation for the sales team and
realistic product uptake, while remaining within the product's budget,"
explained Chris Colapietro, vice president of Strategy and Marketing at
HighPoint Solutions.
Alan Reicheg, Qforma's senior vice president of Commercial Operations,
added, "Advances in analytics are revealing customer behaviors and emerging
market shifts that point to opportunities, which can be measured and
quantified in the BPH market. This type of precision targeting is now
benchmark technology and our client will use it to make well-informed,
strategic sales and marketing decisions."
This project combines HighPoint Solutions' industry expertise with
Qforma's advanced technologies, to uncover, interpret and utilize insights
from prescribing and customer peer interactions present in large data sets --
ultimately increasing sales and marketing effectiveness while leveraging
optimal efficiencies as programs critical to the success of the new BPH drug
launch are planned and implemented.
About Qforma
Qforma is an advanced analytics and predictive modeling company
specializing in sales and marketing solutions for the healthcare industry.
Qforma leverages the talents of physicists, mathematicians and programmers,
and has developed a unique approach to quantifying large disparate data flows
with the purpose of eliminating the inefficiencies of traditional sales and
marketing techniques.
Qforma is headquartered in Santa Fe, N.M., with offices in Bucks County,
Pa., Princeton, N.J. and Boston Mass.
About HighPoint Solutions LLC
HighPoint Solutions is a premier provider of business-driven IT solutions
to more than 50 clients nationwide in the life science, healthcare and
financial industries. The company provides business consulting, system
integration and professional services, including onsite industry-specialized
IT staffing, offshore resources, managed hosting and application support
services.
HighPoint is headquartered in King of Prussia, Pa. with additional offices
in New Jersey and Chicago. For more information, visit
www.highpoint-solutions.com.
Contact:
Karen Higgins
Sagefrog Marketing
(610) 831-5723
karenh@sagefrog.com
SOURCE HighPoint Solutions LLC
