JERSEY CITY, N.J. JERSEY CITY, N.J. - (Business Wire) Nearly half of Americans are using over-the-counter pain medication like aspirin, Advil
® or Tylenol
® on a daily basis according to QualityHealth.com
’s latest HealthOpin survey. QualityHealth.com is a top ranked consumer health web-site and a main competitor to sites like WebMD and Yahoo!Health.
The survey polled 10,047 Americans, with 46 percent of respondents answering that they do take over-the-counter pain medication like aspirin, Advil or Tylenol on a daily basis. Fifty six percent of survey respondents said they do not take these products daily.
Among those survey respondents who do take over-the-counter pain medication on a daily basis, 10 percent cited heart health as the reason, 23 percent cited muscle pain, 26 percent cited joint pain, 21 percent cited migraine pain and 20 percent said they take these products for back pain.
As the fifth installment in its “HealthOpin” poll series, QualityHealth.com polled its database of registered members between May 16 and May 18, 2008, collecting responses from 10,047 consumers interested in health matters. Survey respondents were 84 percent women and 16 percent men, and the majority of them were between the ages of 35 and 54. The survey’s margin of error is +/- 3 percent. According to comScore, Inc., the global leader of measurement in the digital world, QualityHealth.com, with approximately 5 million unique visitors per month, ranks among the most visited health sites on the Web.
About Marketing Technology Solutions
Marketing Technology Solutions (MTS) is a media and technology company specializing in servicing health consumers and advertisers through proprietary algorithms that simultaneously personalize health content and target advertising based on a unique healthographic™ consumer profile. Healthographics™ are a proprietary combination of demographic and (age, gender, address) and consumers physical and emotional health profile. Our healthographic profile has upward of 250 individual data points. MTS specializes in connecting clients' brands with health-conscious consumers through data-driven patient education, targeted customer acquisition, syndicated research, and permission-based interactive marketing. MTS gains consumer insights through its network of MTS owned Web sites, QualityHealth.com, Healthpages.com and Nubella.com, whose 10 million members rely on the sites for health and wellness news, tips, tools, support groups, and patient education.
For Marketing Technology Solutions
Media:
Stephen Gilmore, 212-468-4056
Stephen.gilmore@mslpr.com
or
Investors:
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burch@mtscorp.com
