YARDLEY, PA -- 10/13/08 --
Harte-Hanks (NYSE: HHS), a worldwide direct and targeted marketing
company, announced today that the Harte-Hanks Agency Services Group has
been named direct marketing agency of record for
Hyundai Motor America,
specifically focusing on vehicle owner and prospect communications programs
for the automotive manufacturer. The financial terms of the multi-year
agreement are not disclosed.
"We have an opportunity to continue building our sales momentum using a
comprehensive, integrated approach to acquisition and retention marketing,"
said Chris Perry, director of marketing, Hyundai Motor America. "We are
partnering with Harte-Hanks to better reach consumers with messages that
are relevant to them and can be executed across multiple channels."
"Hyundai hopes to use targeted media to convert vehicle prospects into new
owners at a greater rate and at a lower cost per sale. Harte-Hanks has the
capabilities in play -- in creative, strategy and analytics -- to enable
these objectives," said Frank Harvey, corporate officer and vice president
at Harte-Hanks.
Mr. Harvey goes on to say, "For several years, Harte-Hanks has been serving
Hyundai with specific vehicle launches and ownership programs. As its
newly named direct marketing agency of record, we will serve as a true
partner to Hyundai and will help cross-sell products, grow customer value
and capitalize on every opportunity to retain customers when they are back
in the market to buy. We are excited to expand this relationship, largely
on the expertise shown by our account team."
Harte-Hanks is the largest independently owned direct marketing agency in
the United States, and ranks as the nation's sixth largest direct marketing
agency overall by Advertising Age magazine.(1)
About Hyundai Motor America
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are
distributed throughout the United States by Hyundai Motor America and are
sold and serviced by more than 790 Hyundai dealerships nationwide.
About Harte-Hanks
Harte-Hanks is a worldwide, direct and targeted marketing company that
provides direct marketing services and shopper advertising opportunities to
local, regional, national and international consumer and
business-to-business marketers. Visit the Harte-Hanks Web site at
http://www.harte-hanks.com or call (800) 456-9748.
(1) Advertising Age: Agency Report: Top 50 Direct Marketing Agencies, May
5, 2008
Media Contact:
Michael Antonellis
Harte-Hanks
(978) 439-3813
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