'Here to Help' Ads Position Harris as the Bank That Defines Great Customer Service CHICAGO, Sept. 4
CHICAGO, Sept. 4 /PRNewswire/ -- Harris today announced a new advertising
initiative that will drive home the bank's "here to help" message to millions
of customers and prospects. The campaign is slated to debut Sunday, September
7, during the Chicago Bears' season opening game against the Indianapolis
Colts on NBC's Sunday Night Football.
"We understand consumers are anxious and looking for a bank that will help
them manage through the complexity of today's economic and banking
environment, by providing them with the information and advice they need to
feel confident," said Justine Fedak, Senior Vice President and head of
Marketing at Harris. "The ads are about regular life and demonstrate that
Harris is committed to helping in ways that are unexpected while also
providing clarity to our customers at the times they need it most -- something
we have been doing for over a century in Chicago."
Television is the cornerstone of Harris' extensive, integrated campaign,
which includes radio, digital, and print advertising. Customers will also
notice outdoor messages on trains and train platforms, billboards, taxi
toppers, Chicago Transit Authority cars, and high-visibility windows in
downtown Chicago.
All told, Harris expects to reach 95 percent of its core audience through
the campaign and deliver more than 400 million brand impressions. The
television component will deliver Harris messages 60-to-90 times each week
across CBS, ABC, NBC, FOX and WGN, plus popular cable networks including ESPN
and CNN. The ads will appear during major news and sports broadcasts as well
as top-rated programs such as CSI, Dancing with the Stars and The Late Show
with David Letterman.
The new campaign is an extension of Harris' help-themed message, which has
been running in the bank's markets over the past two years.
"What's exciting and unique about this is the TV spots grew out of the
print and outdoor we've established over the past few years. So out-of-home,
transit and print ads actually star in the TV spots," said Alan Spindle,
Creative Director at Element79 Partners.
Harris has continued to increase its visibility in the communities it
serves over the last few years. In 2007, Harris became the season presenting
sponsor and "Official Bank" of the Chicago Bulls. The bank also proudly
sponsors the Chicago Blackhawks and the Magnificent Mile Lights Festival.
Additionally, Harris recently sponsored the creation of an exclusive club for
fans to experience Chicago Bulls and Chicago Blackhawks games -- the Harris
Club, which opened this summer at the United Center.
Chicago-based Element 79 is well known for the high profile "Is it in You"
Gatorade campaign, the latest incarnation of which was the wildly successful
"Ballgirl" viral video which garnered national attention from all news media
and generated amazing internet pass along viewership.
About Harris
Harris is an integrated financial service organization providing more than
1 million personal, business and corporate clients with banking, lending,
investing and wealth management solutions. The organization is a member of the
BMO Financial Group (NYSE, TSX: BMO), which also provides corporate and
investment banking services in the U.S. under the BMO Capital Markets name.
For more information, please visit http://www.bmocm.com or
http://www.harrisbank.com.
Harris(R) is a trade name used by various financial service subsidiaries
of Harris Financial Corp. Banking products and services are provided by
Harris N.A., The Harris Bank, N.A. and their bank affiliates. Members FDIC.
Brokerage products are offered through Harris Investor Services, Inc. (HIS), a
registered broker/dealer, member NASD/SIPC, and SEC registered investment
adviser. Insurance and annuities are offered through Harris Bancorp Insurance
Services, Inc. (HBIS). Securities are provided by BMO Capital Markets Corp.
(BMOCM), a registered broker dealer and member NYSE, NASD and SIPC. HIS, HBIS
and BMOCM are affiliated companies and are wholly owned subsidiaries of Harris
Financial Corp. Products offered by HIS, HBIS and BMOCM are Not Insured by
the FDIC or any Federal Government Agency, Not a Deposit of or Guaranteed by
Any Bank or Bank Affiliate, May Lose Value. The purchase of insurance or an
annuity is not a condition to any bank loan or service. Financial planning
and investment advisory services are provided by Sullivan, Bruyette, Speros &
Blayney, Inc., an SEC registered investment adviser. Family Office Services
are provided by Harris myCFO, Inc. Investment advisory services are offered
by Harris myCFO Investment Advisory Services LLC, an SEC registered investment
adviser and wholly-owned subsidiary of Harris myCFO, Inc. Not all products
and services are offered in every state and/or location.
SOURCE Harris
