PORTSMOUTH, NH -- 02/13/08 --
Port City Web, LLC (
www.PortCityWeb.com), an
award-winning, interactive marketing and web development firm specializing
in branding, ecommerce design and development, website hosting and online
marketing, today announced that Harbor Candy Shop (
www.HarborCandy.com) of
Ogunquit, Maine, has experienced an increase in online sales as a direct
result of an online marketing campaign designed and managed by Port City
Web of Portsmouth, NH.
Measurable Results
Using a combination of Google Ad Words statistics, as well as other
proprietary statistical tools, Port City Web has been able to quantify the
online sales increase for Maine-based Harbor Candy Shop. The program that
increased website traffic and sales was a mixture of Google Base, Google Ad
Words, and natural search engine placement. This latest campaign began
during the November holiday shopping rush, into Valentine's Day, and will
continue at least through Easter. "Of our past customers, we have a very
high percentage of repeat orders from them," noted Colleen Osselaer,
General Manager at Harbor Candy Shop. "Once we get a new customer, they
are typically a customer for life," she added. As a result of the high
return rate of repeat customers, the value of each new customer through the
Port City Web program can be quantified. "Due to the uniquely high quality
of Harbor Candy Shop's gourmet chocolates, customers tend to do repeat
business with Harbor Candy," noted Erik Crago, President and CEO of Port
City Web. "As a matter of fact, all of our employees, myself included, are
hooked on their chocolate," noted Crago.
About Harbor Candy Shop
In 1956, George Sotiropoulos and his wife, Lillian, opened their shop in
Ogunquit, Maine, determined to make traditional American candies using only
the most delicious chocolate and the freshest fruits, butter, and cream.
Today, they continue this tradition, which now includes authentic European
chocolates, using old world formulas, hand-produced at every stage by cooks
adhering to the same standard for excellence that George insisted upon.
About Port City Web, LLC
Port City Web is an award-winning, full-service website design,
development, hosting and marketing company. Specializing in online
commerce, also known as ecommerce, Port City Web delivers innovative, cost
effective electronic marketing tools that are built to work with current
systems. Past and present clients include The University of New Hampshire,
Born & Bicknell, Columbia University, Service Credit Union, NAPS, K2, Lonza
Biologics and Smith & Wesson.
Contact:
Colleen Osselaer
Email Contact
1-800-331-5856
Andrew Ghezzi
Sales and Marketing Manager
Port City Web, LLC
Email Contact
www.portcityweb.com
1-800-291-7147 Ext. 702
