Bloom to Oversee Global Smartphone Applications Strategy HURST, Texas, May 15
HURST, Texas, May 15 /PRNewswire/ -- Handango, the leading provider of
smartphone apps today announced the appointment of Alex Bloom, a long-time
wireless industry leader, as vice president of content and international. As
the head of content and international, Bloom is charged with defining and
executing Handango's global smartphone applications strategy.
"Alex has been a leader in mobile content almost since before mobile
content actually existed," said Handango CEO Bill Stone. "Handango will now
have the opportunity to capitalize on his vast experience in content strategy,
business development and product management as we launch expanded big brand
entertainment partnerships, innovative new distribution channels and a strong
push into the global marketplace."
Bloom will lead content acquisition efforts, develop revenue strategies
and help lead Handango's efforts to optimize content and e-commerce services
both domestically and internationally.
"I am excited by the incredible global growth prospects for Handango at a
time when the mass consumer market is rapidly adopting smartphones," states
Bloom. "I look forward to forging new partnerships with entertainment, gaming
and software companies to bring to market interactive products that enhance
the consumer's smartphone experience."
Bloom's background includes heading up content for Verizon Wireless, where
he managed the teams responsible for content acquisition and programming for
WAP, Brew, Ringtones / Ringback Tones, Video and Music services. Most
recently, Bloom served as General Manager of Motricity's smartphone business,
where he was responsible for all facets of its direct-to-consumer smartphone
properties, including, Pocketgear.com, Palmgear.com, Mobile2day.de and
ereader.com.
About Handango
Handango is the leading provider of smartphone applications globally.
Leveraging its network of more than 16,000 content partners and its vast
distribution network, Handango seamlessly delivers the smartphone marketplace
to millions of consumers on the Web and from the device. Handango's market-
leading content delivery platform, Handango AMPP, is the platform of choice
for numerous mobile industry leaders including Microsoft, HP, Verizon
Wireless, T-Mobile, AT&T and AOL. By delivering intuitive and compelling
consumer experiences, Handango has become the trusted source for millions of
smartphone users around the world. For more information, visit
http://corp.handango.com.
Handango is a registered trademark of Handango, Inc. All other trademarks
and registered trademarks are the property of their respective owners.
SOURCE Handango
