CMT Launches Free Gas Giveaway to Promote Its New Series 'Mabe In America' Premiering Friday, July 4 NASHVILLE, Tenn., July 2
NASHVILLE, Tenn., July 2 /PRNewswire/ -- Comedian Tom Mabe is so funny,
CMT is willing to bet you'll laugh or they'll give you gas, a gas card that
is. Comedian and prankster Tom Mabe takes on everyday people in everyday life
when his new hidden prank series MABE IN AMERICA premieres Friday, July 4 at
10:30 p.m., ET/PT on CMT. CMT is so confident his antics will make viewers
laugh, they have backed the show with a $10,000 laugh guarantee, promising $10
gas cards in the "Guaranteed to Make You Laugh or Give You Gas" promotion.
"CMT is so sure MABE IN AMERICA will make you laugh, we're putting our
money where our mouth is with the Laugh Guarantee," said Andy Holeman, vice
president of consumer marketing, CMT. "I think we will be hard pressed to
find 1,000 people who don't agree this show is hilarious, but considering the
cost of gas, I don't think we'll have a problem finding people who overlook
the 'honor system' for a little help at the gas pump."
"It's a sad day when your car's Blue Book value doubles with a full tank
of super unleaded," adds host Tom Mabe, commenting on the rising cost of
gasoline. "Won't be long before NASCAR adds a carpool lane!"
CMT's 'MABE IN AMERICA: Guaranteed to Make You Laugh or Give You Gas'
promotion launches with the new series on Friday, July 4 at CMT.com. For more
information on the Laugh Guarantee, visit www.MabeinAmerica.cmt.com.
The light-hearted six-episode series MABE IN AMERICA features Mabe and his
crew wreaking havoc on unsuspecting passers-by with pranks that include
preying on common pet peeves, including annoying loud cell-phone talkers and
blue-tooth users, as well as reactions to incompetent doctors and lazy
ambulance drivers.
Tom Mabe is a nationally recognized comedian whose CDs include 'Prank It
Up' and 'Revenge on the Telemarketers'. Mabe makes a living delivering jokes
about junk-email, bad customer service, high gas prices and anything else that
ticks off Americans. He has been dubbed the "troubleshooter-troublemaker" and
"comic with a cause" by several national magazines and TV shows.
MABE IN AMERICA is executive produced by John Feld and Tom Mabe. Lewis
Bogach, John Hamlin and Bob Kusbit serve as executive producers for CMT.
Visit CMT's press-only Web site www.cmtpress.com for more information and
downloadable photos on all of CMT's programming.
For promotional web tools:
http://webtools.cmt.com/viewpromo.php?promo_id=948
CMT, a unit of Viacom's MTV Networks (NYSE: VIA and VIA.B), is the leading
television and digital authority on country music and entertainment, reaching
more than 87 million homes in the U.S. CMT and its website, CMT.com, offer an
unparalleled mix of music, news, live concerts and series and is the top
resource for country music on demand. The network's digital platforms include
the 24-hour music channel, CMT Pure Country, CMT Mobile and CMT VOD.
MTV Networks, a unit of Viacom, is one of the world's leading creators of
programming and content across all media platforms. MTV Networks, with 137
channels worldwide, owns and operates the following television programming
services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE,
COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN/THE N, VH1 CLASSIC, LOGO, MTVN
INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital
services, all of these networks trademarks of MTV Networks. MTV Networks
connects with its audiences through its robust consumer products businesses
and its more than 200 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also has licensing
agreements, joint ventures, and syndication deals whereby all of its
programming services can be seen worldwide.
SOURCE CMT
