WATERTOWN, Mass. - (Business Wire) Molecular, Inc., a top interactive agency and part of the Isobar network, today announced a collaboration with GSN (formerly known as Game Show Network) to re-design GSN.com and provide users with a fresher, more personalized online experience that bridges the cable TV and online mediums.
GSN and Molecular worked together to create an updated site and logo that reflect GSN’s new positioning of ‘putting winning within reach’ and new tagline ‘everybody plays’. The branding is designed to be fun and playful with a sophisticated and more modern feel. “The Molecular team’s deep expertise in creating compelling interactive user experiences, coupled with their business intelligence have made them a valued business partner for us,” said Christian Meyer, Senior Vice President of Marketing for GSN Digital. “We brought in Molecular to help us redesign our site because of their creative expertise and user-centric approach to experience design. When we were updating our logo, Molecular was a clear choice to help us realize our vision, since they understood our customers, our business goals, and were already immersed in the design process.
GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and skill-based online games portal, GSN.com.
“The very core of GSN’s value proposition is rooted in getting people to participate and have fun – that’s what games are all about,” said Molecular president, Howard Kogan. “Our joint missions are to ensure that GSN’s visitors don’t just feel a part of the action but are the action; this is where the online channel offers unique and powerful value.”
About GSN
GSN is an industry-leading, game content provider distributing competition programming through its 66-million subscriber cable television network and its casual and skill-based online games site, GSN.com. As the premier television network for games, GSN produces some of the most popular original casino and game show series on TV today. GSN.com features all types of game play: flash games for fun, skill cash game tournaments and free downloadable games. GSN is distributed throughout the U.S. and Canada by all major cable operators, satellite providers and telcos. The company is jointly owned by Sony Pictures Entertainment and Liberty Media Corporation. For further information, visit GSN's press website at corp.gsn.com.
About Molecular
Molecular is a top interactive agency that partners with results-driven companies to create highly effective, cutting-edge digital design solutions grounded in research and tied to business results. Since 1994, Molecular has directed successful Web initiatives for the national leading brands, including Nikon, Fidelity Investments, HumanaOne and Reebok. Headquartered in Boston, Molecular is a company of Isobar, a global network of digital marketing companies. For more information, please visit www.molecular.com.
About Isobar
Launched as a digital division of Aegis Media in May 2003, Isobar is the world’s largest digital marketing network and is uniquely structured for an interconnected digital world. Isobar provides the vision, infrastructure, tools and processes that link a network of some of the very best digital agencies in the world - all fully owned and driven by a clear vision of the future business world. For more information, please visit www.isobar.net.
Tier One Partners
Sue Parente, 781-642-7788
sparente@tieronepr.com
