CHARLOTTE, N.C. - (Business Wire) GrowthFinance, provider of integrated finance, accounting and staffing solutions for emerging, high growth companies, is kicking off an exciting re-branding program that centers around the company
’s new name: Naviscent Group.
“The name ‘Naviscent’ combines two words that describe the cost effective, comprehensive and integrated solution that we deliver in every client environment: navigating the tough business decisions that enable them to ascend to their growth goals. It sounds simple but that is really what our role boils down to,” comments Paul C. Schmidt, Managing Partner of Naviscent Group. “The name change provides us with a more powerful brand for our target market and our expanding service offering.”
Over the last two years, GrowthFinance has concentrated on delivering its services to emerging growth companies within the general Piedmont and Raleigh area. With offices and staff in Greenville/Spartanburg, Charlotte and Raleigh/Durham, the company has provided fractional CFO/Controller services, finance and accounting expertise, assistance with capital raises, debt refinancings and mergers and acquisitions, as well as financial staffing services for more than 75 of the area’s companies.
Naviscent partners, Paul Schmidt, Richard von Gnechten, Ed Sanz, Andy Thrower, David Gilroy and Gary Hayes, see expansion opportunities daily as the economy and changing market situations require companies to consider alternatives for providing the broad range of financial expertise that is needed to succeed in a high-growth environment.
“More and more companies are being forced to consider non-traditional alternatives for operating with a leaner staff and a leaner budget. We actually offer companies a way to pay less for more expertise,” adds Schmidt. “A full-time CFO doesn’t have the knowledge-base, experience or the bandwidth of an entire team of finance and accounting professionals. And we can bring that to bear at a price point that helps balance out issues with top-heavy salaries.”
“Naviscent Group has a tremendous opportunity to share its expertise with a very broad array of businesses in this area and throughout the U.S. High-growth companies in today’s business environment need finance and accounting skills that reach across multiple business areas. Bringing in a team covers all the bases and builds the financial foundation that enables strong growth,” comments Mike Detwiler – President & CEO, Blueridge Analytics, Inc., “We’ve benefited in more ways than I can name from our relationship with GrowthFinance and look forward to the same high level of expertise and support as the company re-brands as Naviscent Group. It is an exciting time for them and for us as one of their clients.”
Naviscent Group’s website is www.naviscentgroup.com. New contact information is available on the site. Over the next few weeks, the company will be enhancing the information available from the site.
ABOUT NAVISCENT GROUP
Naviscent Group provides integrated financial solutions that help start-up and established emerging organizations reach their growth potential. Naviscent’s highly-experienced finance and accounting professionals are involved in the intricacies of growing, high-energy environments and have a thorough understanding of what it takes to succeed.
Naviscent offers a fractional-use model that enables its experts to become intimately familiar with your business to guide your organization down the best growth path. As a part-time resource, Naviscent commits for the duration with full-time passion for success with knowledge and expertise at a price point that delivers maximum impact at the lowest cost.
Guiding Forward. Growing Upward.
www.naviscentgroup.com
For Naviscent Group
Jill Purdy, 704-236-2501; jpurdy@itconscious.com or
Paul Schmidt, 704-506-1133
