INDIANAPOLIS - (Business Wire) Groupon (http://www.groupon.com) — a shopping website that offers a daily deal on the best local goods, services, and cultural events — launched in Indianapolis on November 9, 2009. “Indianapolis’ six cultural districts, its many festivals, and its sports franchises all create the kind of business environment that Groupon serves best,” said Groupon founder Andrew Mason. “We look forward to featuring the best local businesses that Indianapolis has to offer — and saving our subscribers money on the things they love.”
Using the principles of collective buying, Groupon negotiates unprecedented deals with top businesses. Groupon subscribers receive free daily emails alerting them to the deal. These deals are only activated if a minimum number of people agree to buy, encouraging subscribers to share the deal with family and friends via social media tools such as Facebook and Twitter. By guaranteeing a large number of new customers, Groupon creates a win-win for local merchants. So far, this innovative approach to e-commerce has generated millions in revenue for local businesses while saving over one million subscribers more than $30 million.
“Groupon brings buyers and sellers together in a fun and collaborative way,” said Mason. “We offer the consumer a great deal they can’t get anywhere else and deliver the sales directly to the merchant.”
During its first week in Indianapolis, Groupon’s featured businesses will include a local restaurant, a massage studio, a comedy club, and an ice skating rink. Indianapolis is Groupon’s twenty-fourth city.
About Groupon
Groupon, launched in November 2008 in Chicago, features a daily deal on the best stuff to do, eat, see, and buy in major cities across the U.S., with plans to be in at least 30 cities by the end of 2009. Groupon uses collective buying power to offer unbeatable prices and provide a win-win for businesses and consumers. Groupon is a project of The Point (http://www.thepoint.com), an online community launched in 2007 for organizing group action. For more information, visit http://www.groupon.com.
To get Groupon’s daily free email for the best in your city, subscribe at http://www.groupon.com.
To learn more on how to become a featured business on Groupon, visit http://www.grouponworks.com.
Groupon
Mark Desky
312.604.5470
mark@groupon.com
