Holland-based Beer Company Continues Its Support of the Art Scene Through Unique SwingArt Bottle and Outdoor Artist Collage MIAMI, Nov. 13
MIAMI, Nov. 13 /PRNewswire/ -- For the third consecutive year, Grolsch is
supporting five of the most important art shows in the United States during
Art Basel in Miami Beach, December 4-7, 2008. Art Basel Miami Beach combines
an international selection of top galleries with an exciting program of
special exhibitions, parties and crossover events featuring music, film,
architecture and design.
At last year's shows, Grolsch -- famous for its iconic Swingtop bottle --
introduced the limited-edition SwingArt bottle, and produced a limited number
of Grolsch bottles featuring an artist's work on the bottle. This year the
brand is taking it a step further by partnering with Miami-based artist
Edouard Duval Carrie, whose work will not only adorn this year's SwingArt
bottle, but also the outside side wall of the Soho Studios in the heart of the
Wynwood Art District during Art Basel.
Originally from Haiti, Carrie is an established artist who has shown his
art in galleries and museums worldwide. He combines African fables, classic
mythology, Haitian and world history in combination with contemporary events
in his art. Currently his art is on display at the Bernice Steinbaum gallery
in Miami and MAM (Miami's Art Museum) among other galleries in the US. The
artwork used for this year's SwingArt bottle is called Anima, Latin for "the
spirit within."
"We are thrilled to once again be supporting these shows during Art Basel
Miami Beach," said Bas Besselink, Grolsch US Brand Manager. "The SwingArt
bottle is truly a unique, limited-edition art piece in its own right and we
are excited for people to see Edouard's magnificent work both on the Grolsch
bottle, as well as on a larger scale in the form of the collage on the Soho
Studios wall."
A total of 1,700 bottles will be available exclusively at the
Grolsch-supported previews of Art Basel Miami Beach on December 2 and 3.
Grolsch will be supporting many of the major art fairs and art events in the
Wynwood Art District, including Pulse, NADA, Scope, Photo Miami and Art Miami.
"I'm honored to display this piece on the SwingArt bottle and at Soho
Studios," said Edouard Duval Carrie. "Grolsch has been very involved in
supporting a variety of local art scenes throughout the US and I'm grateful
they've allowed me to showcase my work in such a unique fashion."
About Grolsch
Royal Grolsch is a brewery with a rich tradition that goes back to 1615.
Grolsch brews beer concentrating on the premium segment of the market. The
focal point of Grolsch's commercial activities lies in the Netherlands,
Grolsch's historic home market. Grolsch is active internationally in around 70
countries. Important international markets for Grolsch include the United
Kingdom, the United States, Canada, France, Australia and New Zealand.
About MillerCoors
Built on a foundation of great beer brands and more than 288 years of
brewing heritage, MillerCoors continues the commitment of its founders to brew
the highest quality beers. MillerCoors is the second largest beer company in
America, capturing nearly 30 percent of U.S. beer sales. Led by two of the
best-selling beers in the industry, MillerCoors has a broad portfolio of
highly complementary brands across every major industry segment. Miller Lite
is the great tasting beer that established the American light beer category in
1975, and Coors Light is the brand that introduced consumers to refreshment as
cold as the Rockies. MillerCoors brews full-calorie beers Coors Banquet and
Miller Genuine Draft; and economy brands Miller High Life and Keystone Light.
The company also imports Peroni, Pilsner Urquell, Grolsch and Molson Canadian
and offers innovative products such as Miller Chill and the Sparks line of
caffeinated alcohol beverages. MillerCoors features craft brews from the
Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard
Brewing Company. MillerCoors operates eight major breweries in the U.S., as
well as the Leinenkugel's craft brewery in Chippewa Falls, WI and two
microbreweries, the Leinenkugel's 10th Street Brewery in Milwaukee and the
Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to
become the best beer company in America by driving profitable industry growth.
MillerCoors insists on building its brands the right way through brewing
quality, responsible marketing and environmental and community impact.
MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing
Company.
SOURCE MillerCoors
