PHOENIX, AZ -- 11/05/09 --
GreenNurture, a Web-based platform that
encourages positive environmental actions through the blending of
sustainability and new media, announced today a rewards partnership with
RecycleBank, which will allow future users of GreenNurture.com to receive
rewards for active participation with thousands of retailers and brands.
GreenNurture will introduce the partnership to the media at the Opportunity
Green Business Conference being held at the Anderson School of Management
at UCLA on Nov. 7-8, 2009. Representatives from both companies will be
present and available for questions and comments on Nov. 7-8, 2009.
"RecycleBank's foundation started by rewarding people for recycling at
home, and we are excited by the opportunity to now extend our rewards
program to reward people for the positive environmental actions and steps
they take," said Morley Ivers, Chief Rewards Officer of RecycleBank.
GreenNurture CEO/co-founder Derrick Mains said, "We really couldn't think
of a better partner than RecycleBank. They are pioneers in the field and
getting people to take positive environmental actions is what both
companies are all about. We are excited to offer our users access to their
rewards program."
About GreenNurture
GreenNurture is a company bringing sustainability to your fingertips. The
online application, GreenNurture.com, blends new media and sustainability
-- creating a tool which drives both positive environmental and bottom-line
change. The site actively engages and rewards an organization's most
valuable asset -- its people -- to share ideas on environmental
improvements within the workplace.
GreenNurture.com addresses company needs by providing:
-- Politically neutral activist-free content focusing on saving money and
creating awareness
-- Results tracking to measure energy, water and waste expenditures
-- The Green Action Index (GAI): measuring the level of engagement and
participation among employees of an organization, allowing shareholders and
stakeholders to see sustainable actions taken
-- Social media platform: allows for the exchange of information, sharing
of models and best practices, and harnessing of collective intelligence
-- Rewards through a partnership with RecycleBank
GreenNurture.com is currently in private beta testing with a hard launch
slotted for Jan. 15, 2010. For more information about GreenNurture go to
www.GreenNurture.com and follow us at www.twitter.com/GreenNurture.
About RecycleBank
RecycleBank® partners with cities to increase recycling, collection
efficiency and to support local economies. RecycleBank utilizes its
proprietary software and three-step process Recycle, Record, Reward(TM) to
measure the amount of material each home recycles and then convert the
amount recycled into RecycleBank Points that can be used to shop at
hundreds of local and national Reward Partners. RecycleBank currently
provides service to more than one million members across the U.S. and the
U.K. and has over 2,000 local, regional and national businesses that accept
RecycleBank Points earned for recycling. RecycleBank has been recognized
with a number of business and environmental awards, including as a
Technology Pioneer by the World Economic Forum and as a Champion of the
Earth by the United Nations Environmental Programme. Ron Gonen is the
co-founder and CEO of RecycleBank and investors include Sigma Partners, RRE
Ventures, Kleiner Perkins Caulfield and Byers, The Westly Group and
Columbia University. RecycleBank is a global company headquartered in New
York City. For more information, visit www.RecycleBank.com, fan us at
www.Facebook.com/RecycleBank, and follow us at www.Twitter.com/RecycleBank.
GreenNurture.com. Start the conversation...
Please consider the environment before printing this document.
Contact:
GreenNurture:
Mary Modney
Eco Journalist / Public Relations
Phone: (480) 389-4246 ext. 508
Cell: (480) 709-5715
Fax: (480) 776-0678
E-mail: Email Contact
RecycleBank:
Melody Serafino
Group SJR
(212) 751-3486
E-mail: Email Contact
