GreenDog Naturals(TM) Is the First Certified Organic Canine Supplement Line to Be Sold Nationwide at PETCO(R)

Rainbow Light® Nutritional Systems, a leader in natural nutrition for more than 27 years, formulated GreenDog Naturals supplements using organic, food-based ingredients to ensure purity, quality and safety.

The complete line of GreenDog Naturals supplements is also the first certified organic products to be manufactured in the U.S. at a certified organic production facility following Good Manufacturing Practices (GMP) put forth by the Food and Drug Administration.

This exceptional level of quality earned GreenDog Naturals placement in PETCO's Wellness displays, which are featured in its premium natural products section. Each GreenDog Naturals product offers proven-effective potencies of health-promoting organic nutrition for as little as 35 cents per day. These affordable and easy-to-use supplements will be introduced to PETCO PALS customer loyalty and rewards card holders at a special 20-percent discount during the month of September.

"As more Americans are learning about the benefits of balanced nutrition not only for themselves but for their pets, they are seeking more nutritious, natural and organic products they can feel good about giving to their pets," said Peggy Hillier, merchandise manager of dog healthcare for PETCO. "As part of our efforts to further our leadership in the premium, natural and organic categories, we are constantly looking for the right products to add to our already extensive selection. Rainbow Light is a trusted brand in the natural supplement category and we are proud to offer its products to customers in our stores."

Free of fillers like wheat, corn, soy and gluten, GreenDog Naturals provides essential daily nutrients often missing from even the most premium organic dog food(1). Formulated by a team of experts from complementary disciplines, including holistic veterinarian and herbalist Randy Kidd, PhD, DVM, animal scientists, and master herbalist Christopher Hobbs, GreenDog Naturals delivers comprehensive, effective and balanced potencies that go beyond basic canine nutrition, offering probiotics, digestive enzymes and food-sourced nutrients that provides both short- and long-term benefits.

"Most holistic vets agree that when we can have a positive effect on a dog's digestive system, we create the potential to resolve a whole range of common issues for dogs. Quality organic supplements can help optimize digestion, strengthen natural defenses, improve skin and coat, and support the overall longevity, vitality and wellness of pets," said Tom O'Leary, K9 health advocate at Rainbow Light. "GreenDog Naturals is a line of research-based organic canine supplements that comply with the highest quality standards to benefit the whole health of the whole dog."

The GreenDog Naturals line, now in PETCO, includes three products:

Whole Dog Daily(TM) restores gut health to optimize digestion and unlock the nutritional value of a dog's food to build healthy resistance, vitality and longevity. It comes in both a powder and bone-shaped chewables.

--  Delivers more probiotics and digestive enzymes -- missing in processed
    foods -- than most stand-alone probiotic or enzyme supplements.
--  Forti-Flax ® organic, cold-pressed flaxseed oil delivers rich, food-
    source omega fatty acids for skin, coat and heart health.
--  Certified organic green foods provide a source of additional
    nutrition, including phytonutrients and trace minerals missing in a
    processed food diet.
    

Healthy Motion® is the only canine product available that provides both long-term benefits for joint health and mobility and a fast-acting herbal blend to ease discomfort. Healthy Motion comes in both a powder and bone-shaped chewables.

--  Ocean-sourced glucosamine, MSM and chondroitin from green-lipped
    mussels support structural integrity of joints and connective tissue.
--  Omegas from wild fish provide fatty acids for strong muscles and
    healthy joints.
--  Fast-acting herbal blend may ease discomfort associated with exercise
    and daily activity.
    

Omega Glo-Coat 3-6-9(TM) restores luster to skin and coat, enhances heart health and strengthens natural resistance with exceptionally pure omega oils in a convenient squeeze bottle, providing maximum freshness and less mess. It mixes easily with pet food.

--  Highest purity omegas deliver the optimal omega 3-6-9 balance
    recommended by animal nutritionists.
--  Pristine fish oil from cold Norwegian waters is free of heavy metal
    and pesticide residues.
--  Organic flaxseed oils deliver ALA for extra cardiovascular and immune
    benefits.
    

GreenDog Naturals products are available in PETCO stores at the suggested retail price of $17.99 for 150 g of Whole Dog Daily or Healthy Motion; the 12-ounce bottle of Omega Glo-Coat sells for $24.99. GreenDog Naturals is safe for dogs aged 6 months and older.

Rainbow Light's GreenDog Naturals is a proud member of the National Animal Supplement Council.

Reference:

1. Organic Pet Digest http://www.organic-pet-digest.com/dog-dietary-supplements.html

About Rainbow Light® Nutritional Systems, Inc.:

Rainbow Light Nutritional Systems, a leader and innovator in natural nutrition since 1981, is best known as the manufacturer of the No. 1 selling natural multivitamin line, Just Once®, and the No. 1 selling prenatal line, Prenatal One(TM). The Santa Cruz-based company is dedicated to delivering bio-balanced(TM) all-natural food-based formulas that are potent and absorption-enhanced.

In every product, Rainbow Light combines research-based optimal potencies and highly bioavailable complementary nutrient forms with energizing whole foods, botanicals and digestive support for increased energy and utilization with no stomach upset. These proven potencies, produced to the highest quality standards of purity and safety and delivered in a gentle, natural food base, offer consumers superior value and a difference they can feel and, in the case of canines, see. Rainbow Light formulas target both general and specific health concerns for women, men, seniors, children and their canine companions while building a foundation for overall wellness. Rainbow Light integrates the best of medical research with respected traditions of health and wellness to nurture all systems of the body.

In February 2009, Rainbow Light expanded into the pet nutrition category with its new line of all-natural pet supplements, GreenDog Naturals(TM). For more information on Rainbow Light Nutritional Systems, call 1-800-571-4701 or visit www.rainbowlight.com or www.greendognaturals.com.

About PETCO

PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 950 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised more than $50 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 5,700 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

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