WATERBURY, Vt. - (Business Wire) Green Mountain Coffee, the coffee division of Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR), today unveiled new, unique packaging for its 10-ounce and 12-ounce coffee lines including
Signature, Fair Trade Organic,
Flavored and
Seasonal coffees. This completes the packaging makeover that began with roll-outs of the
Newman’s Own® Organics and
Single Origin lines of coffee. The redesigned packaging will start to appear on store shelves in late August.
The redesign includes a vibrant palette of line-specific colors and illustrations that clearly differentiate one line of coffee from the other. The crisp, contemporary look also features improved communication that identifies the roast level, grind type, Fair Trade and organic certifications, and decaf options. Along with an updated logo, these features help consumers easily find their favorite Green Mountain coffee.
As with Green Mountain Coffee’s other recent packaging modifications, these bags also offer an environmental benefit. The film contains 19.4% PLA (polylactic acid), a polymer made from plant-based renewable resources. The use of PLA helps reduce the environmental impact of the packaging.
Susan Cote, Director of Brand Marketing at Green Mountain Coffee, said, “We used a collaborative approach to design the new packaging lines, listening to the needs of our consumers, our wholesale customers, our sales team and our manufacturing group. Consumers will be really pleased with the strong visual shelf presence and clear product identification the new packaging provides.”
About Green Mountain Coffee Roasters
Green Mountain Coffee Roasters, Inc. (NASDAQ: GMCR) is recognized as a leader in the specialty coffee industry for its award-winning coffees, innovative brewing technology and socially responsible business practices. GMCR manages its operations through two wholly owned business segments: Green Mountain Coffee and Keurig. Its Green Mountain Coffee segment sells more than 100 high-quality coffee selections, including Fair Trade Certified™ organic coffees, under the Green Mountain Coffee® and Newman’s Own® Organics brands through its wholesale, direct mail and e-commerce operations (www.GreenMountainCoffee.com). Green Mountain Coffee also produces its coffee as well as hot cocoa and tea in K-Cup® portion packs for Keurig® single-cup brewers. Keurig, Incorporated is a pioneer and leading manufacturer of gourmet single-cup coffee brewing systems for offices, homes and hotel rooms. Keurig markets its patented brewers and K-Cups® through office distributors, retail and direct channels (www.Keurig.com). K-Cups are produced by a variety of licensed roasters including Green Mountain Coffee. Green Mountain Coffee Roasters, Inc. has been recognized repeatedly by CRO Magazine, Forbes and SustainableBusiness.com as a good corporate citizen and an innovative, high-growth company.
Green Mountain Coffee
Sandy Yusen, 866-968-2739
Director of Public Relations
