Strategic Partnerships Expand Market Value of Decadent Sun-Rich Gourmet Products Among Target Audiences CHICAGO, June 19
CHICAGO, June 19 /PRNewswire/ -- Purveyor of global gourmet delicacies,
Sun-Rich International has joined forces with Dale Coyne Racing and its driver
Mario Moraes of the IndyCar(R) Series in order to promote their premium lines
of Coffee, Tea, Toffee, Dessert Toppings, and Praline Pecans.
(Logo: http://www.newscom.com/cgi-bin/prnh/20080131LOGO)
The pairing of Dale Coyne Racing and Sun-Rich International seemed natural
after the 19-year-old Moraes shocked both the industry and fans by leading
three laps and finishing in 18th-place in the Indianapolis 500 this past May.
Sun-Rich International seized the opportunity to work with the promising young
driver and signed on as an associate sponsor for the 2008-racing season.
At the core of this strategic partnership, Sun-Rich International
President, Mike Larson has worked hard to maintain the overall philanthropic
mission of the company while taking their promotional endeavors to the next
level. "Our 2008 sponsorship with Dale Coyne Racing, as the only premium
gourmet foods sponsor within the IndyCar Series, has been an exciting
experience for Sun-Rich International. We look forward to continuing to
develop these relationships while fulfilling our mission of giving back to the
underprivileged countries that supply our products," he explains.
Founded on a desire to support the economic growth of under-developed
countries, Sun-Rich International has explored various unknown markets such as
Kenya, Papua New Guinea, Nicaragua, Nepal, India, Mauritius and more,
discovering unique products of unparalleled taste and quality. As a growing
international importer, Sun-Rich seeks partners who share their commitment to
endorsing employee wellness programs and kind-hearted labor practices. To
further their commitment to philanthropy, Sun-Rich collaborates with several
charities in Africa and around the world.
Currently, Sun-Rich offers a selection of eight coffees, eight Darjeeling
teas, handmade English toffee, Dessert Toppings, Praline Pecans, Whole
Cashews, and Mixed Nuts with an expanded product line to launch throughout the
year. Eight unique and exotic jams, Pates de Fruits, Fleur de Sel, and Pure
Honey from Mauritius, Africa will debut and be available for sample at the
Fancy Food Show in New York City on June 29th - July 1st.
For more information on the products, mission, and charity of Sun-Rich
international, please contact Gina Kremer or visit
http://www.sunrichgourmet.com.
About Sun-Rich International
Specialty gourmet importer showcasing the world's finest delicacies from
various unknown markets such as Kenya, Papua New Guinea, Nicaragua, Nepal, the
Galapagos Islands, Jamaica, India and Mauritius. In an effort to support these
developing countries, Sun-Rich collaborates with several charities and works
with growers and suppliers that follow fair labor laws. The Sun-Rich products
are not only the best in the world, but a bond among new cultures that share a
mutual belief of finding harmony between people and the earth. Award-winning
Chef Dominique Macquet serves as a Sun-Rich spokesperson, holding an
impressive resume that includes cooking Nelson Mandela's first meal out of
prison, entertaining the White House and receiving significant praise from the
nation's top food critics. Chef Dominique has appeared on the Food Network,
CNN, and has been featured in Bon Appetit, Wine Spectator, and Esquire.
http://www.sunrichgourmet.com
About Dale Coyne Racing
Dale Coyne Racing enters it 25th season of IndyCar racing in 2008 with
veteran driver Bruno Junqueira driving the #18 Z-Line Designs car and 19-year
old rookie Mario Moraes driving the #19 Sonny's Bar-B-Q car. For more
information about Dale Coyne Racing, please visit
http://www.dalecoyneracing.com.
The Indy Racing League, better known as IRL, is the sanctioning body of a
predominantly American based Indy Car Series. The League consists of two
series, the premier IndyCar Series in DIRECTV HD (usually considered
synonymous with the Indy Racing League), whose centerpiece is the Indianapolis
500, and Firestone Indy Lights, the official developmental series of the Indy
Racing League.
SOURCE Sun-Rich International, Inc.
