DUBLIN, Ireland - (Business Wire) Research and Markets (
http://www.researchandmarkets.com/reports/c93340) has announced the addition of
“Global - Broadcasting - Interactive TV - Overview and Analysis
” to their offering.
The earliest interactive TV initiatives date back to the late 1970s, and there was a short revival of the idea around 1995 when the US industry was looking at VoD services; however, there was a major problem with the inadequate capacity of the cable TV networks. With the development of broadband, this has changed and iTV is back in favour again. Many TV programs now have an interactive element to them, particularly in the Asian and European markets. This report describes the history and present state of interactive TV, including statistics and forecast. It also includes BuddeComm’s analyses and a look at the leading iTV markets. The report concentrates more on the narrower broadcasting definitions of iTV; ‘interacting with TV’ content. Broader developments such as VoD and IPTV are only briefly referred to. For more detailed information on these topics, see separate reports: Global - Digital Media - Video Media and Global - Digital Media - Broadband TV (IPTV) Overview.
Topics Covered:1.Synopsis2.Introduction3.Market analysis 2006 - 20074.i-Advertising analysis5.Market leaders6.Statistics and forecasts 2005 - 20097.Business modelling8.interactive TV - early developments9.Related reports
For more information, visit http://www.researchandmarkets.com/reports/c93340
Research and Markets
Laura Wood, Senior Manager
press@researchandmarkets.com
Fax: +353 1 4100 980
