New Subscribers Have the Chance to Win Chloe Handbag and $5,000 BRISBANE, Calif. and NEW YORK, July 14
BRISBANE, Calif. and NEW YORK, July 14 /PRNewswire/ -- Glam Media, Inc.,
the pioneer of vertical content networks and number one in reach for women
online, today announced the launch of Glam Today, a new daily e-mail
newsletter and platform. Glam Today, a part of Glam Publisher Media Services,
curates and distills the more than 5,000 articles created daily by the 500+
sites in the Glam Publisher Network, which include Bag Snob,
Simplyrecipes.com, Shake Your Beauty, Glam.com and others.
For brand advertisers, the laser-focus of each daily edition of Glam Today
offers a high level of targeting by audience, vertical focus, and engagement
using proprietary Digital Primetime(TM) technology in the newly created Glam
Evolution eMail Ad Services Hyper Targeting system. Advertisers also benefit
from the 100% Share of Voice exposure in Glam Today, as well as on any
subsequent Glam content pages the consumer clicks to from the newsletter,
creating a continuous flow of brand engagement online from email to Web sites.
As part of the launch, every new Glam Today subscriber is entered into a
contest where one lucky and stylish reader will win a Chloe Saskia handbag and
a cool $5,000. Glam Today's on-the-pulse content focuses on a different
vertical network channel each day of the week:
-- Monday Fashion/Shopping
-- Tuesday Beauty
-- WednesdayLiving
-- Thursday Entertainment
-- Friday Health and Wellness
"Glam Today surfaces and highlights some of the best content created daily
by the professional publishers across the Glam network," said Ryan Roslansky,
VP Products, Glam Media. "Glam Media's focus on packaging display advertising
with relevant content extends is core to everything we do and extends to our
premium email products like Glam Today designed for Publishers."
Unlike broad ad networks, Glam Media is a vertical content network that
goes beyond simply selling ad inventory for its publishers to providing a full
range of publisher media services. Network benefits include the distribution,
surfacing and promotion of content from sites in the Glam Publisher Network on
Glam.com editorial pages, through content widgets across the network, and
email newsletters including Glam Today. Both advertisers and publishers
benefit from Glam Media's ability to manage the curation and distribution of
content and advertising for niche audiences via its ad platform and scaleable
network.
Consumers can sign up for Glam Today at www.glam.com/GlamToday.
About Glam Media
Glam Media is the fastest growing Top 20 Media Company in the U.S. With a
total reach of 42 million unique monthly visitors in the U.S. (comScore Media
Metrix) and 77 million global uniques, Glam Media provides a compelling mix of
fresh, original content created in-house, on its owned & operated web sites
and the carefully curated Glam Publishing Network of more than 500 popular and
influential lifestyle Web sites, blogs and magazines. For premium national
brand advertisers, Glam Media offers an unprecedented array of reach and
targeting that are singularly attractive to both upscale and aspirational
consumers. Glam Media is backed by Hubert Burda Media, GLG Partners, Accel
Partners, DAG Ventures, Draper Fisher Jurvetson, Walden Venture Capital and
Information Capital. Glam Media is based in New York City and Brisbane,
California.
SOURCE Glam Media, Inc.
