TheYBF.com, Shake Your Beauty, Afrobella and Others Part of Glam Media Network's Black Life Vertical; Lexus is Launch Sponsor BRISBANE, Calif. and NEW YORK, Sept. 11
BRISBANE, Calif. and NEW YORK, Sept. 11 /PRNewswire/ -- Glam Media, Inc.,
the pioneer of vertical content networks, today announced the launch of Glam
Black Life (blacklife.glam.com), a new vertical providing brand advertisers
with access to the largest network of African American woman-focused sites.
Launch advertiser Lexus will roll out its Luxuryawaits.com campaign to Black
Life bloggers and publishers in October. More than 50 sites are part of Glam
Black Life, where Glam Media represents their premium ad inventory as part of
the larger Glam network of 640 publishers. Glam Black Life is led by former
Sahara Media (HoneyMag.com) executive Tamera Reynolds, who is the Director of
Glam Black Life. Asten Morgan Jr., former director of national sales at BET,
will serve as Black Life's Executive Director, National Sales.
"This new endeavor is an exciting opportunity for Lexus," said Dave
Nordstrom, Lexus Vice President of Marketing. "Glam Media has created a unique
way to reach African American women online as they pursue their passions and
we're happy to align Lexus with those pursuits."
With close to four million uniques, Glam Black Life reaches more African
American women than any other network with a selection of premium and popular
sites including: TheYBF.com; Shake Your Beauty; Afrobella; Brown Girl Gumbo;
Stylechile; The Fashion Bomb; The Blay Report and I Like Her Style, among
others. Glam Beauty Editor India-Jewel Jackson is expanding her current role,
and will also oversee all Glam Black Life original editorial content on
Glam.com and the curation of content from across the Glam Publisher Network.
"Young, Black and Fabulous (TheYBF.com) was started three years ago out of
my passion for celebrity gossip and was the first blog of its kind to focus on
black celebrity gossip and entertainment news," said Natasha Eubanks, founder
and editor of TheYBF.com. "Glam Media supported my blog then and now as
TheYBF.com reigns as one of largest and most popular black celebrity blogs,
Glam continues to deliver the premium advertisers and monetization that has
helped make me successful."
"A comparable network of premium African American women publishers cannot
be found in one place anywhere else on the Web," said Tamera Reynolds of Glam
Black Life. "Glam Black Life enables Glam Media to bring together a unique and
relevant mix of content that is generated both in-house and by its talented
network of publishers that appeals to the African American female demographic,
and provide advertisers with the environment to reach this highly sought-after
audience."
Glam's vertical content network now features seven separate channels
representing each vertical including: Style (Fashion, Beauty, Shopping);
Living; Entertainment; Wellness; Health, Family and Black Life. Each channel
offers a distinctive blend of original editorial, media partner content and
curated content from the Glam Publisher Network. The company's market-leading
publisher network of 640+ sites includes Apartment Therapy, BagSnob, Dwell,
EatingWell, FashionTribes, Manolo the Shoeblogger, SheFinds, Stylebakery and
many others.
About Glam Media
The founders of Glam created a new media model to bring brand advertisers
to niche and premium audiences online. Today, Glam Media is the fastest
growing Top 20 Media Company in the U.S. with a total reach of 44 million
unique monthly visitors in the U.S. and 81 million global uniques, and is also
a Top 10 Display Ad Publisher (comScore Ad Metrix). Glam Media provides a
compelling mix of owned & operated Web sites including Glam.com and the
carefully curated Glam Publishing Network of more than 640 popular and
influential lifestyle Web sites, blogs and magazines. Glam Media is backed by
Hubert Burda Media, GLG Partners, Accel Partners, DAG Ventures, Draper Fisher
Jurvetson, Walden Venture Capital and Information Capital. Glam Media is
headquartered in New York City and Silicon Valley, California, with
international offices in London, Munich and Tokyo.
SOURCE Glam Media, Inc.
