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Genius Bolsters Email Service Provider Leadership and Influence With Full Membership in MAAWG, the Premier Messaging Anti-Abuse Organizing Body

SAN MATEO, CA -- 05/14/09 -- 
 Genius.com
Incorporated®, the leading on-demand provider of
Posted : Thu, 14 May 2009 12:08:20 GMT
Author : Genius.com
Category : Press Release
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SAN MATEO, CA -- 05/14/09 -- Genius.com Incorporated®, the leading on-demand provider of B2B marketing solutions for sales and marketing professionals, announced today that it has been accepted as a full member of the Messaging Anti-Abuse Working Group (MAAWG). MAAWG is the premier global working group focused on preserving electronic messaging from online exploits and abuse, enhancing user trust and confidence, and ensuring the deliverability of legitimate messages. Genius's MAAWG membership illustrates the company's continuing commitment to email deliverability, reputation management and best practices in B2B Marketing and Sales. For further information on Genius's best-in-class email deliverability and reputation management, see previous release.

Full MAAWG members go through a rigorous approval process to demonstrate that they have established a strong reputation and are mature email service providers of the highest caliber. MAAWG also requires that full members can both benefit from and contribute to group programs. Genius will add its B2B messaging technology, process and expertise to the organization and participate in the collaboration and technology areas of MAAWG.

"We take email deliverability very seriously and are excited about contributing Genius' B2B best practices and expertise and collaborating with other MAAWG members, for the benefit of all electronic messaging users from SMBs through global enterprises," said Shirley Foster, VP of Engineering and Operations at Genius.com. "MAAWG membership reinforces our commitment to be good email citizens on behalf of all our marketing and sales users."

The purpose of MAAWG is to bring the messaging industry together to work collaboratively to successfully address forms of messaging abuse such as messaging spam, virus attacks, denial-of-service attacks, and other forms of abuse. Other full members include Cablevision, Experian, McAfee Inc., Return Path Inc., Sprint, and Symantec. For more information about MAAWG go to: www.maawg.org.

About Genius.com

Genius.com, creator of the award-winning GeniusPro(TM) and Genius Enterprise(TM) on-demand solutions, is the leading on-demand provider of B2B email marketing and marketing automation solutions that enable frontline sales to quickly identify and connect with their best prospects, without IT. Genius marketing automation solutions enable personalized email campaigns, automated lead nurturing, and website visit tracking, and deliver behavioral lead tracking results to both marketing and sales, dramatically improving demand generation, lead qualification, and sales connect rates. Genius.com is a Sales 2.0 leader and was recently named the #1 demand generation solution by Salesforce AppExchange customers.

Over 500 corporate customers use Genius.com's unique technology to automate email marketing and lead nurturing campaigns that deliver the most qualified leads directly to frontline sales reps who can immediately qualify and follow-up on their best opportunities. Genius.com is a privately held company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital, and Walden International, with headquarters in San Mateo, CA. For more information, visit www.genius.com or email info@genius.com.

Contact:
Parker Trewin
650-931-1375
ptrewin@genius.com


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