Genius Bolsters Email Service Provider Leadership and Influence With Full Membership in MAAWG, the Premier Messaging Anti-Abuse Organizing Body
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Thu, 14 May 2009 12:08:20 GMT |
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Genius.com |
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SAN MATEO, CA -- 05/14/09 --
Genius.com
Incorporated®, the leading on-demand provider of B2B marketing solutions for
sales and marketing professionals, announced today that it has been
accepted as a full member of the Messaging Anti-Abuse Working Group
(MAAWG). MAAWG is the premier global working group focused on preserving
electronic messaging from online exploits and abuse, enhancing user trust
and confidence, and ensuring the deliverability of legitimate messages.
Genius's MAAWG membership illustrates the company's continuing commitment
to email deliverability, reputation management and best practices in B2B
Marketing and Sales. For further information on Genius's best-in-class
email deliverability and reputation management, see previous release.
Full MAAWG members go through a rigorous approval process to demonstrate
that they have established a strong reputation and are mature email service
providers of the highest caliber. MAAWG also requires that full members
can both benefit from and contribute to group programs. Genius will add its
B2B messaging technology, process and expertise to the organization and
participate in the collaboration and technology areas of MAAWG.
"We take email deliverability very seriously and are excited about
contributing Genius' B2B best practices and expertise and collaborating
with other MAAWG members, for the benefit of all electronic messaging
users from SMBs through global enterprises," said Shirley Foster, VP of
Engineering and Operations at Genius.com. "MAAWG membership reinforces our
commitment to be good email citizens on behalf of all our marketing and
sales users."
The purpose of MAAWG is to bring the messaging industry together to work
collaboratively to successfully address forms of messaging abuse such as
messaging spam, virus attacks, denial-of-service attacks, and other forms
of abuse. Other full members include Cablevision, Experian, McAfee Inc.,
Return Path Inc., Sprint, and Symantec. For more information about MAAWG
go to: www.maawg.org.
About Genius.com
Genius.com, creator of the award-winning GeniusPro(TM) and
Genius
Enterprise(TM) on-demand solutions, is the leading on-demand provider
of B2B
email
marketing and marketing
automation solutions that enable frontline sales to quickly identify
and connect with their best prospects, without IT. Genius marketing
automation solutions enable personalized email campaigns, automated lead
nurturing, and website visit tracking, and deliver behavioral lead tracking results
to both marketing and sales, dramatically improving demand
generation, lead qualification, and sales connect rates. Genius.com is
a Sales 2.0 leader and was recently named the #1 demand generation solution
by Salesforce AppExchange customers.
Over 500 corporate customers use Genius.com's unique technology to automate
email
marketing and lead nurturing campaigns that deliver the most qualified
leads directly to frontline sales reps who can immediately qualify and
follow-up on their best opportunities. Genius.com is a privately held
company funded by Accel Partners, Mohr Davidow Ventures, Emergence Capital,
and Walden International, with headquarters in San Mateo, CA. For more
information, visit www.genius.com or email info@genius.com.
Contact:
Parker Trewin
650-931-1375
ptrewin@genius.com
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